The Prolific North Marketing Awards 2021: The Winners

Charlie Spargo's picture
by Charlie Spargo

Prolific North is pleased to reveal the winners at this year's long-awaited Prolific North Marketing Awards.

Marking the ninth edition of this high-profile event, the Marketing Awards were hosted at The Queens Hotel, Leeds, bringing together the region's brightest marketing talent to celebrate their peers and socialise together.

The function was compered by BBC Radio 1 presenter Dean McCullough, who led an unforgettable awards ceremony last night. It marks the end of the awards season for 2021 for Prolific North - whose next awards ceremony will be the Digital City Awards, part of the wider festival in Manchester.

This awards ceremony couldn't have gone ahead without the support of category sponsors Twitter Business, CreativeRace, The&Partnership and McCann Leeds, as well as its judging panel of industry leaders.

Enormous congratulations to everyone nominated, and of course to the winners.

The Prolific North Marketing Awards 2021: The Winners

Best Response to Change: On the Beach - Ready when you are

Also nominated:

  • Cumbria Tourism - #theperfectplacetowork
  • Digital Rewards Group - Dolmio Days Out Campaign
  • Drummond Central & Northumbria University - Replacing on-campus open days with an immersive digital experience
  • Growth Company, Social & MC2 - #HereForBusiness
  • Jam and Printworks - Pulling out the digital works for Printworks
  • One Trafford Partnership - Paper Blues
  • SuperBike Factory - Don’t Lose the Passion

Best Health Campaign: Influential & Cheshire & Merseyside Health and Care Partnership - The impact of COVID-19 on Black, Asian and Minority Ethnic communities

Highly Commended: ilk Agency & Aardman Animations - What’s Up With Everyone?

Also nominated:

  • C21, NHS & Medtronic - PillCam COLON Capsule Cancer Screening Healthcare
  • Diva Creative & GM Moving - The Greater Manchester Way
  • Drummond Central - Beating Covid with Kindness
  • Hitch Marketing & Cheshire and Merseyside Public Health Collaborative (Champs) - Stay Alive Suicide Prevention
  • Media Agency Group & NHS South East - 'Grab A Jab' Covid-19 Vaccination Programme
  • National Institute for Health Research, Clinical Research Network Greater Manchester - Your NHS needs you. Help us find a vaccine for COVID-19

Best Education Campaign: Waterfall & University of East Anglia - Snowflakes

Highly Commended: Drummond Central & Northumbria University - Replacing on-campus open days with an immersive digital experience

Also nominated:

  • Absolute Agency & Edge Hill University - Expand your opportunities
  • Forward And Thinking & Leicester College
  • Jam and University Centre Wigan & Leigh College - Start your next chapter
  • Net Natives & University of Chester - Let’s Get September Sorted

Best Beauty Campaign: Campfire & The INKEY List - #AskINKEY

Also nominated: 

  • Campfire & St. Tropez - Glow Kit Launch
  • First Internet & Secret Spa - Manchester and Brighton launch
  • Reverse Life - Tried, Tested, Trusted Collagen

Best Retail Campaign: CreativeRace & Asda - Sustainable Store

Highly Commended: Mosquito Digital & Ellis Brigham - Ready for Anything

Also nominated:

  • Hitsearch - The Orla Kiely Secret Sale
  • Threefold Agency & The Very Group - Connected Home
  • Threefold Agency & The Very Group - Very Best AV

Best Food & Drink Campaign: Wriggle Marketing & Epicurium - Snackfully

Also nominated:

  • Drummond Central and Premier - Greggs and PlayStation UK Launch Box
  • Harrison Carloss & Parogon Group - Willow Launch
  • Joyeux Noel from St Pierre

Best Tourism and Leisure Campaign: Digital Rewards Group - Sparks (Kids Wear) x Kids Pass Campaign

Also nominated:

  • Catapult PR & Langley Castle Hotel - Fairy Tales and Hairy History
  • Clicky & Destination2 - Flying High in Search Success
  • Cumbria Tourism - Experience Cumbria ‘#theperfectplacetobe’ Attract & Disperse Summer Campaign
  • Influential & Merlin Entertainments - Blackpool Leads the Great British Staycation
  • Jam and Printworks - Pulling out the digital works for Printworks
  • On the Beach - Ready when you are
  • Punch Creative - Bike & Boot B2C launch campaign

Best Professional and Financial Services Campaign: Jam and Vox Money - Amplifying the voice of the people

Also nominated:

  • Catapult PR - Wish You Could Hear
  • Creode & Skipton Building Society - Remove the ISA guesswork
  • Media Agency Group & Globalization Partners - Reaching the world
  • Tecmark & Patrick Cannon - Identifying the SDLT Search Market

Best Property and Construction Campaign: Route Agency & Welsh Oak Frame - Building Dreams

Also nominated:

  • Absolute Agency & Redrow - Why do up if you can buy new?
  • DS.Emotion - King Street, Manchester

Best Not-For-Profit Campaign: ilk Agency & Aardman Animations - What’s Up With Everyone?

Highly Commended: C21 & Bury Council - Covid-19 Awareness

Also nominated:

  • Agent, Agent Academy & Anthony Walker Foundation - Speak Out! Stop Hate.
  • Cumbria Tourism - #theperfectplacetowork
  • Hitch Marketing & Cheshire and Merseyside Public Health Collaborative (Champs) - Stay Alive Suicide Prevention
  • National Institute for Health Research, Clinical Research Network Greater Manchester - Your NHS needs you. Help us find a vaccine for COVID-19
  • UK Coaching - Sudden Cardiac Arrest Digital Toolkit
  • Lancashire Resilience Forum - #noexcuseforabuse

Best Social Purpose Campaign: Channel 4 & The Body Shop - Unseen Kingdoms

Also nominated:

  • Perfect Storm Agency & Change The Race Ratio - Accelerating Racial Diversity In Business
  • Cornerstone - Active Tameside Charitable Status Campaign
  • CreativeRace & Asda - Sustainable Store
  • Fishtank Agency - Tubex Collection & Recycling Programme
  • Hitch, GMCA & GM VRU - Violence isn't me ... I am greater: violence prevention in Greater Manchester
  • IPOS Design & schuh - Sell your Soles campaign
  • Welcome to Yorkshire - Walkshire

Best Use of Twitter in a Campaign: Rugby League World Cup 2021 & Hatch - Tweeting One Year To Go

Highly Commended: Katie Lingo - Is Your Content Really Worth It?

Sponsored by Twitter Business

Also nominated:

  • Campfire X Missguided - #MissguidedWrapParty
  • Hotels.com - Room 101
  • How Weetabix harnessed cultural relevance to break the internet
  • Kairos - Pizza Hut Gaming
  • McCann Manchester - #FreeCuthbert
  • WWF & One Minute Briefs - #WorldWithoutNature

Best PR Campaign: Catapult PR & Langley Castle Hotel - Fairy Tales and Hairy History

Also nominated:

  • BBI, Trunk & Greene King - Euros
  • Catapult PR - Wish You Could Hear
  • Cause UK & Vivo Entertainment - Yorkshire Symphony Orchestra
  • connective3 & Canine Cottages - Doggy Devotion
  • Refresh & Culture Shift - For better workplaces everywhere

Best Use of Data and Insight: m/SIX & TalkTalk - Supercharging Sales with Value using LTV

Also nominated:

  • Drummond Central - Beating Covid with Kindness
  • Hitch & Leicestershire VRN - Make A Stand Against Violence
  • m/SIX & TalkTalk - How TalkTalk Future Fibre beat the competition, street by street
  • Regital & Arla Foods - Launching Lurpak Mini Blocks with anonymised mobile data
  • The Beacon platform

Best Search Marketing Campaign: Evoluted & CarMats.co.uk - Ecommerce Zero to £3.2m Hero in 12 Months Via Search

Also nominated:

  • Aqueous Digital & ScratchSleeves - Baby Steps to Giant Leaps in SEO
  • Cedarwood Digital & Patient Claim Line - Adapting To Drive SEO Growth
  • Clicky & Toad Hall Cottages - Record Leap in Growth
  • Extreme & Inspired Health - From zero visibility to search dominance with only five pieces of content
  • First Internet & Secret Spa - Manchester and Brighton launch
  • Glass Digital & Denby - Revitalising a classic brand via search marketing
  • Glass Digital & Zoro - A precision-engineered search marketing campaign

Best Brand Building Campaign: The Anfield Wrap's Feel Closer Campaign

Sponsored by McCann Leeds

Also nominated:

  • Amica Finance - Dairy Cow Financing, with no bull
  • Cornerstone Rebrand for Burnley Leisure
  • Jam and Vox Money - Amplifying the voice of the people

Best Social Media Campaign: Skipton Building Society & MediaCom - Lead Generation Paid Facebook Campaign

Also nominated:

  • m/SIX & TalkTalk - Driving Brand Awareness Using a Social First Approach
  • Campfire & The INKEY List - #AskINKEY

Best Use of Content Marketing: Creode & Skipton Building Society - Financial fitness

Also nominated:

  • Cry Havoc & Studio
  • Mediaworks & United Utilities - CaST approach
  • Glass Digital & Horse & Country - Creating a go-to brand

Best Integrated Campaign: Jam and Vox Money - Amplifying the voice of the people

Highly Commended: Cumbria Tourism - Experience Cumbria ‘#theperfectplacetobe’ Attract & Disperse Summer Campaign

Sponsored by The&Partnership

Also nominated:

  • Drummond Central - Beating Covid with Kindness
  • Front and Everbuild - integrating the builders brand from product to promotion
  • Ground Up Digital - Children’s Corner Childcare
  • Harrison Carloss - Polly's Field Village
  • Vivid & Sheffield City Council - Re-opening Sheffield's High Streets

Best B2C Campaign: Drummond Central and Premier - Greggs and PlayStation UK Launch Box

Also nominated:

  • Cedarwood Digital & Hayes Garden World - Growing Garden Furniture During Lockdown
  • CreativeRace & Asda - Sustainable Store
  • Evoluted & CarMats.co.uk - Ecommerce Zero to £3.2m Hero in 12 Months
  • Media Agency Group & Sykes Holiday Cottages
  • Mosquito Digital with Nizoral
  • On the Beach - Ready when you are
  • Spike Digital & Bargain Max - Brand Ranking Campaign

Best B2B Campaign: Upp B2B & DHL - We Can Help. Let's Talk

Also nominated:

  • Catapult PR - Wish You Could Hear
  • Creode & Asda - Feeding little mouths
  • FIG & SRL - The Smarter Choice
  • Glass Digital & Alliance Online - Unconventional affiliates for a hard-to-reach audience
  • Kalibrate - Electric Opportunity
  • Media Agency Group & Fiverr
  • Shell & Zircom - Global Trade Rewards Campaign

Best Large Budget Campaign: Serotonin & ASSOS of Switzerland

Highly Commended: On the Beach - Ready when you are

Sponsored by CreativeRace

Also nominated:

  • Drummond Central - Beating Covid with Kindness
  • Glass Digital & Plastic Box Shop - Beating the post-pandemic slump

Best Small Budget Campaign: The Anfield Wrap's Feel Closer Campaign

Also nominated:

  • Add People & Baby Boutique
  • Cumbria Tourism - #theperfectplacetowork
  • Hitch Marketing - Derbyshire Vaccine Attitudes
  • Jam and University Centre Wigan & Leigh College - Start your next chapter
  • Jam and Vox Money - Amplifying the voice of the people
  • Just Internet Solutions & Artificial Grass Direct - 108% Increase In eCommerce Sales
  • Route Agency & Welsh Oak Frame - Building Dreams

Best In-House Team: United Utilities

Also nominated:

  • Learning Curve Group
  • St Pierre Groupe

Best Large Agency: Manifest

Also nominated:

Best Small Agency: C21

Highly Commended: Move Marketing

Also nominated:

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