About Media Agency Group
We are one of the UK’s leading independent Media Agencies with offices in the prestigious MediaCityUK, Manchester and Shoreditch in London.
Our team of over 50 specialists combine industry insight, efficient thinking and innovative ideas to create highly effective integrated advertising campaigns for our clients that connect brands with their audiences, powered by the industry’s most advanced cutting-edge, market research tools. Our clients include Liverpool One, I Saw it First, Verizon, Quiz, Mexican Tourist Board, Sykes Cottages, Amazon and Jelly Belly and year-on-year we have experienced organic growth, seeing us take on a bigger market-share and placing us ahead of many of our national competitors.
We are proud of our reputation in the marketplace, but we don’t rest on our laurels and have continued to evolve and expand our operations, to meet client’s needs and to continue to innovate in our industry
Meet the Team:
Media Agency Group
Media Agency Group worked with us to restructure our Marketing Plans and communicationfor 2018/19, with a new strategy than what we have used over the past 10 years. The core approach was to be audience focused, to ensure the messages were efficient to different audiences. This enabled us to drive shoppers to Liverpool ONE in Q3 to experience the centre and actively return for Q4/Christmas period; a different approach than previous years where the core driver was Q4. Media Agency Group provided a blended marketing campaign, with traditional and digital strategically planned to our audiences and core location catchments in the North West for our Q3 Let Us Entertain You campaign. Our KPIs where to drive more people to the Liverpool ONE site and drive interaction and engagement - The results were positivewith the website performance all increasing versus Summer 2017, with high engagement and low bounce rates. The overall goal conversion was also up 34%.
We’re excited to have partnered with the Media Agency Group. They have a solid reputation for their direct response expertise and we’re keen to see that working for us. As we develop our multi-channel approach, it’s important that we have a partner that understands the relationship between traditional and digital media. We need someone that’s focussed on deriving campaign insights from data for continual improvement and we feel we’ve found that in the Media Agency Group.
BTA has been working with MAG for 5 years now on a number of high-profile, nationwide media campaigns. They thoroughly understand BTA’s marketplace and are consistently innovative in their approach to seeking out and engaging with new and existing customers - this latest vehicle recognition campaign is testament to the creativity and strategic planning skills that the agency has to offer. MAG’s dedication and their ability to transform these creative concepts into successful media campaigns that deliver valuable ROI make them an intrinsic part of BTA’s marketing efforts.