About Media Agency Group
We are one of the UK’s leading independent Media Agencies with offices in the prestigious MediaCityUK, Manchester and Shoreditch in London. MAG’s mission is to provide innovative, results-driven and forward-thinking marketing solutions.
We have worked tirelessly to build our brand name in a competitive global marketplace and continually keep on evolving to stay, fresh, relevant and current.
We have a wonderful client portfolio and work with local, national and global brands including Amazon, Ola, Qatar 2022, Liverpool ONE, Greene King, Malaysia Tourism, Knowsley Safari and Sykes Holiday Cottages.
We have secured some incredible competitive partnerships for our clients including ‘Official Fashion Partner’ status for ISAWFIRST.com and Love Island, as well as the first ever Official Fashion Partner of Made in Chelsea with Never Fully Dressed.
We are an independent agency and don’t have any external stakeholders. Our stakeholders are our team and clients.
We integrate ourselves into our client’s world and see our team as an extension of theirs.
We have a mixed demographic of employees and create work/life experiences for everyone.
Meet the Team:
Media Agency Group
Media Agency Group worked with us to restructure our Marketing Plans and communicationfor 2018/19, with a new strategy than what we have used over the past 10 years. The core approach was to be audience focused, to ensure the messages were efficient to different audiences. This enabled us to drive shoppers to Liverpool ONE in Q3 to experience the centre and actively return for Q4/Christmas period; a different approach than previous years where the core driver was Q4. Media Agency Group provided a blended marketing campaign, with traditional and digital strategically planned to our audiences and core location catchments in the North West for our Q3 Let Us Entertain You campaign. Our KPIs where to drive more people to the Liverpool ONE site and drive interaction and engagement - The results were positivewith the website performance all increasing versus Summer 2017, with high engagement and low bounce rates. The overall goal conversion was also up 34%.
We’re excited to have partnered with the Media Agency Group. They have a solid reputation for their direct response expertise and we’re keen to see that working for us. As we develop our multi-channel approach, it’s important that we have a partner that understands the relationship between traditional and digital media. We need someone that’s focussed on deriving campaign insights from data for continual improvement and we feel we’ve found that in the Media Agency Group.
BTA has been working with MAG for 5 years now on a number of high-profile, nationwide media campaigns. They thoroughly understand BTA’s marketplace and are consistently innovative in their approach to seeking out and engaging with new and existing customers - this latest vehicle recognition campaign is testament to the creativity and strategic planning skills that the agency has to offer. MAG’s dedication and their ability to transform these creative concepts into successful media campaigns that deliver valuable ROI make them an intrinsic part of BTA’s marketing efforts.