Smyths Toys Superstores has unveiled its Christmas advert for 2020, created by McCann Manchester.
The campaign, ‘If the World Were a Toy’, transforms iconic landmarks into toys and is intended to show that despite a difficult year, Christmas is not cancelled.
It’s an evolution of the earlier ‘If I were a Toy’ campaign, first launched in 2016.
Directed by Chris Balmond through Outsider, the 40-second ad launched during The Voice’s semi-final on Saturday and will run across channels including Nickelodeon and Cartoon Network. The campaign will also be live across Central Europe where Smyths Toys has stores in Germany, Austria and Switzerland.
