Northern Digital Awards 2019 – The Winners

Awards and Events, News

by Charlie Spargo
February 1, 2019

At Leeds’ spectacular Royal Armouries Museum, in the surroundings of New Dock Hall on the banks of the river Aire, digital leaders came together to celebrate in style at 2019’s Northern Digital Awards.

Hosted by BBC 5 Live’s Will Perry, the 2019 event was attended by more than 450 people from all corners of the region.

This year’s Northern Digital Awards were supported by headline sponsor Amobee, while thanks also go to Force24, category and photo booth sponsor, along with category sponsors CDS, Circle Loop, Digital Lancashire and Visualsoft.

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Entries and judging

Entries were submitted by the region’s most innovative and forward-thinking digital specialists in multiple industries – so thank you to everyone who made an entry. The shortlist only goes to show the immense talent and imagination at play in Northern businesses.

We’d also like to thank the industry experts who made up our panel of judges:

Dawn Anderson, Founder of Move It Marketing and international SEO consultant; Tom Armenante, eCommerce Manager at Wolsey, Nicole Farhi and BLK DNM; Liliana Ashton, Digital Business Management Consultant; Tom Cheesewright, Book of the Future founder; Richard Dawson, Digital Marketing Expert at The Cheshire Digital Marketing Agency; Mike Deyes, Deputy Director of Marketing (Digital) at the University of Liverpool; Arianne Donoghue, Paid Media Development Manager at Epiphany; Liam Dyson, Head of Digital at Plusnet; David Edmundson-Bird, Principal Lecturer in Digital Marketing at Manchester Metropolitan University; Marcus Hadfield, Apadmi Chief Strategy Officer; Brendan Keegan, Digital Marketing Senior Lecturer at Manchester Metropolitan University; Stephen Kenwright, Director of Search at Edit; Herb Kim, Thinking Digital Conference Founder; Mark Kuhillow, Founder of R.O.EYE; Neil McKay, Endless Gain CEO; Katrina Michel, Marketing Cheshire CEO; Paul Morris, Head of Marketing Planning & Performance at Tesco Bank; Jack Norrell, Digital Marketing Consultant at Forward3D; Erin Portsmouth, NHS Head of Communications and Engagement; Duke Tanson, Head of Digital Marketing at Boohoo; Jonathan Wall, Chief Digital Officer at Missguided; Anna Wilson, Head of Digital at Tangerine; and Peter Young, Managing Partner and Head of Wavemaker Content.

Northern Digital Awards 2019: The Winners

Best Digital Marketing Campaign – Retail: Kenyons & St Johns Shopping Centre

Also nominated were:

Amobee & Epiphany – Stokke’s ‘Designed to be Closer’ Campaign
Bring Digital For Ann Summers – The 30 Day Sex Position Challenge
Evolved Search – Helping Mattress Online To Bounce Back
Media Agency Group & ClickTap Media – Liverpool One Summer Campaign
Media Agency Group, ClickTap Media & Liverpool One – Student Retail Campaign
Mosquito & Zoflora – VIP at Crufts
Shop Direct & Threefold – Santa’s Toy Team

Best Digital Marketing Campaign – Finance: CandidSky & Buddy Loans – demonstrating true value

Also nominated were:

Click Consult & Chill Insurance – ‘Insuring Ireland’s Future’
Evolved Search – Putting Select Car Leasing in the driving seat
Evolved Search – SEO with Interest for Money Guru
Fat Media for H&H Insurance Brokers Brand Campaign 2018
Latitude & Gladstone Brookes – Navigating the Deadline with Paid Search

Best Digital Marketing Campaign – Travel and Leisure – sponsored by Force24: Edit & SpaSeekers.com – Global Relaxation

Also nominated were:

Click Consult & Kwik Fit – ‘Know before you go’
Digitaloft & Globehunters – Europea’s Most Instagrammed Beaches
icelolly.com
twentysix & DFDS – “Sailing the waves of Google algorithms”

Best Digital Marketing Campaign – Entertainment and Sports: Mosquito & Basketball England #TogetherWeAreBasketbALL

Also nominated were:

Bumbl & 7 Of The Best – Driving Website & App Conversions in a Noisy Arena
Orange Bus – Fan Engagement
Pixelbuilders & Harrogate Town AFC – Introducing The New Brand
Welcome to Yorkshire – Tour de Yorkshire

Best Digital Marketing Campaign – Third Sector: Zero Suicide Alliance – Talk2Me Campaign

Also nominated was:

Click Consult & Oxfam – Dressed by the kids

Best Digital Marketing Campaign – Public Sector: Republic of Media – Keeping Young Men Safe on Scotland’s Country Roads

Also nominated were:

Culture Liverpool & Liverpool City Council – Giant Spectacular Liverpool’s Dream
Diva Creative & Darlington Borough Council – Young Discounts Campaign
Diva Creative & Leicester City Council, as part of Sport England’s Swim Local Initiative

Best Digital Marketing Campaign – Health & Beauty: Venture Stream & Morrison Shenfine – Applying Best-Practice to Dental Patient Lead Generation

Also nominated were:

Bray Leino – Covonia Feel the Power Campaign
twentysix with Currentbody.com – ‘Campaign migration and global acceleration’

Best Digital Marketing Campaign – FMCG: Wavemaker Manchester & Dr Oetker – Home Baking Rising to The Social Challenge

Also nominated were:

Mindshare & Warburtons – Gluten Free Rebrand Criteo Launch
twentysix – Fortnum & Mason – Drive forecasted growth with a multi-channel strategy

Best Digital Marketing Campaign – B2B – sponsored by Force24: R.O.EYE Using Social Media to Drive Performance B2B Traffic

Also nominated were:

Don’t be Shy & Promethean
Halston Marketing – Hark Systems Marketing Launch
Peak – You & AI
Reckless & LABC – Building Authority By Challenging Foundations
Shoot the Moon, GDHA & The Stoves – Range Cooker Launch
Stein IAS & Ingredion – You Are How You Eat
Venture Stream – Delivering Leads for AlphaGraphics UK

Best Digital Marketing Campaign – B2C: Republic of Media – Keeping Young Men Safe on Scotland’s Country Roads

Also nominated were:

Banana Kick For Plusnet – The Yorkshire Citizenship Test
Bray Leino – Covonia Feel The Power Campaign
Bring Digital For Ann Summers – The 30 Day Sex Position Challenge
Digitaloft & Forward2me – Instagrammable Sneakers
Mabo – Lifestyle Fitness Fighting Fit Through Google Ads
Mabo – New Cakes – Have Their Cake And Eat It
Media Agency Group & ClickTap Media – Liverpool One Student Campaign

Best Affiliate Campaign: twentysix and Currentbody.com

Best Low Budget Campaign: Digitaloft & forward2me – Instagrammable Sneakers

Also nominated were:

Culture Liverpool – Liverpool City Council – Giant Spectacular Liverpool’s Dream
Jam gets festive with Transport for Greater Manchester
Journey Further & Airtasker – Yorkshire Pudding Tester
Mosquito & Basketball England – #TogetherWeAreBasketbALL
Mosquito & Vileda – My Life My Vileda
Office Friendly – Pioneering Powerful Performances
Visualsoft & Miltons Diamonds – The Watches of James Bond

Best Integrated Campaign – sponsored by Force24: Media Agency Group & ClickTap Media – Liverpool One Summer Campaign (Integrated)

Also nominated were:

Amobee & Epiphany – Stokke’s ‘Designed to be Closer’ Campaign
Co-op’s #TheCoopWay storytelling
Diva Creative & Leicester City Council, as part of Sport England’s Swim Local Initiative
Journey Further & Christy – Creating a shop window across paid media
Stein IAS & Ingredion – You Are How You Eat
Wavemaker & GWR Adventures start here

Best PPC Campaign: The SEO Works – Howzat! The SEO Works Bowl a Corking 2586% Return For All Rounder Cricket

Also nominated were:

Extreme Creations – Park Leisure Holiday Home Ownership Campaign
Mabo – New Cakes – Have Their Cake And Eat It
Mabo & Boomf – Boomf There It Is!
Marketing Signals & LED Hut – Lighting up the SERP’s efficiently!
Salience & Crisis – A Christmas Campaign With An ROI Of 32
Venn Digital & We Buy Any House – Strategic thinking across multichannel paid campaign
We Influence & VaVaVoom – Huge ROAS increases with TrueView for Action

Best SEO Campaign: Blueclaw, Myracing.com & The Queen’s Winnings

Also nominated were:

Auto Trader UK – Embracing the new world of JavaScript to grow SEO
Digitaloft & forward2me – Instagrammable Sneakers
Edit & SpaSeekers.com – Global Relaxation
Epiphany & Irwin Mitchell – Leading the marketing through user-focused SEO
Fast Web Media & Blu – When Number 1 isn’t enough
Venture Stream – Shop by Diet for Planet Organic
Wavemaker & Swinton Insurance – Social Media an invitation for burglary?

Best Use Of Social Media: Pole Star Digital & Patient Claim Line

Also nominated were:

Co-op’s Cheers #TheCoopWay
Co-op’s TheCoopWay storytelling
Edit & Wren Kitchens – Food Tube
Jam & Transport for Greater Manchester – Stamping out annoying behaviour on Metrolink
Jam gets festive with Transport for Greater Manchester
Mustard Media & AMP Lost & Found Festival 2018 – Festival marketing campaign
Sky Bet – Driving 1 million incremental bets through Facebook

Best Use Of Video: Stein IAS & Merck Animal Health – Caninsulin Sugar and Spike – The Diabetic Duo

Also nominated were: