This November – just like every November in recent years – the nation waited in anticipation for their favourite Christmas advert to officially usher in the beginning of the festive season. Greg Clark, managing director of Sheffield's Über, examines how Christmas ads have evolved and how the most successful brands are making commercial messaging a secondary objective.
When we decided to send a £400 leather jacket over to the United States, in the hope it would get worn by fashion blogger Adam Gallagher, we weren’t aware that this would be the start of something big, writes Nathan Alexander, CEO at global fashion brand, BODA SKINS.
With the Christmas shopping period now underway, are you confident that your webstore can handle peak volume, asks Arno Ham, chief product officer at Sana Commerce, which has its UK base in Manchester.
The way we work is constantly evolving. With Inspired Spaces North now in its third successful year, GVA’s Jonathan Lowe discusses the recent trends and what is important for workplace productivity in 2018.
Rachel McDonald, managing director of Dentsu Aegis Network North, and her team commissioned a global survey of 1000 Chief Marketing Officers from Tokyo to Manchester to find out how brands can win in a digital economy.