This November – just like every November in recent years – the nation waited in anticipation for their favourite Christmas advert to officially usher in the beginning of the festive season. Greg Clark, managing director of Sheffield's Über, examines how Christmas ads have evolved and how the most successful brands are making commercial messaging a secondary objective.

When we decided to send a £400 leather jacket over to the United States, in the hope it would get worn by fashion blogger Adam Gallagher, we weren’t aware that this would be the start of something big, writes Nathan Alexander, CEO at global fashion brand, BODA SKINS.

Martin Wallwork

Martin Wallwork, joint MD at Conker Communications, gives us an insight into his working week.

With the Christmas shopping period now underway, are you confident that your webstore can handle peak volume, asks Arno Ham, chief product officer at Sana Commerce, which has its UK base in Manchester.

Myles Leach

Myles Leach, Managing Director of cloud telephony company NFON UK, takes us through a week in his working life. 

Tim Downs, director at Aberfield communications, looks at whether Channel 4’s move to Leeds will change the region’s PR landscape, as well as its TV.

The way we work is constantly evolving. With Inspired Spaces North now in its third successful year, GVA’s Jonathan Lowe discusses the recent trends and what is important for workplace productivity in 2018.

Rachel McDonald, managing director of Dentsu Aegis Network North, and her team commissioned a global survey of 1000 Chief Marketing Officers from Tokyo to Manchester to find out how brands can win in a digital economy.

Matt Simmons, partnerships manager at fulfilmentcrowd

Matt Simmons, partnerships manager at fulfilmentcrowd, takes us through a week in his working life.

Each Friday in The Wrap, one of the North’s leading media and creative figures will be giving us their take on the news covered by Prolific North over the last seven days.

This week it’s the turn of Brian Kennedy, Managing Director of Electric


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