Let’s be honest, 2026 hasn’t exactly been a walk in the park. Between the market playing musical chairs, and the constant, deafening chatter about AI, running an agency right now feels a bit like trying to fix the engine while the boat is on fire.
The latest data from the BenchPress report tells an interesting story: revenue is actually up for most, but profits are being squeezed until they squeak. Overheads are climbing, and while everyone says AI is making us faster, only 13% of us are actually measuring if it’s making us any money.
Agency owners, if you feel like you’ve become the bottleneck in your own business, or if you’ve lost your strategic spark because you’re too busy dealing with the day-to-day, it’s time for a reset!
Join Prolific North and Chris Attewell for Prolific Agency Labs. We’re using the Agency House framework to help deconstruct your business and rebuild it for scale, profit, and the AI era.
The roadmap
In true Northern style, we’ll keep it straight, no fluff, no bs – and you can walk away with a roadmap to get your agency back on track for growth. We’ll meet for three in-person, full day sessions (9:30am – 5:00 pm). Between these sessions, you’ll get 1-to-1 coaching with Chris to make sure your new shiny strategy doesn’t just end up a dusty PDF in a forgotten folder.
We’re big on ensuring you take away valuable information:
- A refreshed agency value proposition – your why made clear!
- Clearly defined growth targets you can communicate to your team of stakeholders.
- An innovation roadmap and how you’ll use tech to win.
- The New Biz playbook as a repeatable sales engine.
- Financial forecasts & people strategy: A plan for a profitable, happy shop!
Is this for you?
We’ve built this specifically for leaders of agencies turning over between £500k and £2.5m.
If you’ve already built the perfect agency, nailed your profit margins, and have a pipeline that manages itself while you’re at the pub, congratulations, this isn’t for you. But if you suspect you could still learn a trick or two, you’re in the right place!
About the Agency House model
Chris has developed the Agency House Model to simplify the process of growing a successful agency by focusing on 4 key pillars that support long-term growth and profitability: Clients, New Business, Innovation and People. Each pillar is important in isolation, however it’s through consistently focusing efforts on all 4 that agencies achieve long-term success
The investment
Strategic resets work best when the leadership team is on the same page. We’ve priced this to make it a “no-brainer” for co-founders, owners or directors to attend together.
Fun fact: Based on the average hourly rate for agencies like yours (£122), an Early Bird ticket pays for itself in just 16 billable hours.
Think of it as an investment in your sanity!
