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The Prolific North Top 50 PR Agencies 2023

Today we publish the Prolific North Top 50 PR Agencies 2023, the 11th running of the region's benchmark ranking for the public relations industry.
Top 50 PR Agencies 2023

If you are on a mobile device, simply swipe the table left and right to view all of the columns.

RankingCompanyPrivate/GroupLocationHeadcountKey clients
1 (1)Tangerine CommunicationsPrivateManchester110Specsavers, Topcon, Dunelm, Essity, Stagecoach
2 (3)RamarketingPrivateNewcastle upon Tyne77Sharp Packaging; Recipharm; Abzena; Inizio; AES Clean Technology
3 (2)CitypressPrivateManchester104Aldi, Coca-Cola, Lloyds Banking Group, Pets at Home, British Land
4 (4)Brazen PRPrivateManchester48wilko, Greene King, Dr Oetker, Butlin’s, La Redoute
5 (5)Weber ShandwickInterpublic Group of CompaniesManchester41Nespresso, Abbott Labs, Princes Foods, Moto
6 (6)BDBPrivateManchester59Certas Energy, DSM, IFF, Lonza, Roquette
7 (10)Counter ContextPrivateSheffield39Peel Holdings, Bradford Council, Henry Boot Construction, Canal and River Trust, Ørsted
8 (8)HatchPrivateLeeds36Nationwide, Hisense, Remington, Russell Hobbs, Yorkshire Coast Bid
9 (27)Definition AgencyDefinition GroupLeeds34ABB, Cielo, Benenden Health, Xero, Walker Morris
10 (9)Prohibition PRPrivateLeeds29C4 Energy, Equans UK, CEWE, University of Oxford, Black Sheep Brewery
11 (14)InfluentialPrivateLiverpool, Manchester27Merlin Entertainments, Grant Thornton, Landsec, Palatine Private Equity, Vita Group
12 (13)CarouselPrivateManchester32Selfridges, Teletrac Navman, Cotton Traders, MGA Entertainment, MODA
13 (12)DemocracyPrivateManchester25Akzo Nobel, Tequila Rose, Fray Bentos, Eisberg, East Lancashire Railway
14 (11)iseeprPrivateLeeds24Visa International, EMVCo, NFC Forum, Trusted Connectivity Alliance, GLEIF
15 (7)SocialPrivateLeeds, Liverpool and Manchester36Extra MSA, Caddick, NP11, GC Business Growth Hub, Assura
16 (20)Finn CommunicationsPrivateLeeds37GHD, Jason’s Sourdough, Asda, Ecotone- Clipper Tea, Whole Earth, Smol, Plenty
17 (25)PR Agency OnePrivateManchester25Blackhawk Network, Decathlon, Myrkl, Wiley Edge, UBS
18 (18)No BrainerPrivateCheshire17Checkatrade,, Taking Care, Places for People and MBNA
19 (16)Havas RedHavas GroupManchester20Kellogg’s, Collection Cosmetics, ManpowerGroup, Tourism Tasmania, Bakeaway
20 (29)Scott PartnershipPrivateCheshire14SCTbio, Ascelia Pharma, Scitara, SGD Pharma, Synergy Flavours
21 (32)SkyParlourPrivateManchester21EPA, PXP Financial, ingenico group, GRIN, Chargebacks 911
22 (39)Refresh PRPrivateManchester15Samsung, Aqua Pura, Polypipe, The Boys Brigade, Mazuma
23 (19)Active ProfilePrivateLiverpool15Avison Young, igloo, Tech Data, HyperFinity, Code Computerlove
24 (17)PacePrivateHull28Reckitt, MacRebur, Bio-D, Beal Homes, Victory Leisure Homes
25 (40)Smoking GunPrivateManchester12Alton Towers Resort, PG Tips, Clogau, Interflora & Eurocamp
26 (44)Recognition PRPrivateDarlington12Arqiva, Vertu Motors plc, Bannatyne Group, GMI Construction, Salutem care & education
27 (21)GOLD79 (previously Lucre)PrivateLeeds21ScS, Bosch, Tomy, Mira, Kodak
28 (23)UmpfPrivateLeeds13Cook’s Club, Harrison Spinks, Landsec, NHS, 4lite
29 (31)SkoutPrivateMacclesfield13Vertex Inc, Miele, Crown Worldwide, Pirtek, Selecta
30 (28)Intelligent ConversationPrivateManchester12EMIS Group plc, Norican Group, Synectics plc, Materialise NV, {my}dentist
31 (43)Kenyons*PrivateLiverpool13YUSS, Everton FC, Hounslow council, British Council, Liverpool Health Partners
32 (15)JBHPrivateManchester25Tails, BPP, Preply, Delamere, Select Car Leasing
33 (33)DTWPrivateGuisborough26Solicitors Regulation Authority, F40 Fair Funding for Education, Complete Technology Group
34 (30)Corporate CulturePrivateLiverpool18DSM, Marshalls, Avanti West Coast, NHS Essex, Network Rail
35 (24)Harris CreativePrivateLeeds13Novus Property Solutions, CMO Group PLC, CTD Architectural Tiles, Senior Architectural Systems
36 (58)The Karol Marketing GroupPrivateNewcastle upon Tyne12Montane, Everyturn Mental Health, Vango, Keela, NHS
37 (22)Scriba PRPrivateHuddersfield16UNTHA, Vapour, Natural HR, BeFibre, OT Group
38 (67)Moore MediaPrivateLiverpool21Steven Hunt Associates, North West Cancer Research
39 (-)Viva PRPrivateRawtenstall12BAE Systems, Eurofighter, NHS, Lancs County Council, Amplifon
40 (42)We are IndigoPrivateManchester12The Warehouse Project / The Colombo Group / Melia / Mission Mars / SH Hotels & Resorts
41 (34)Context Public RelationsPrivateMacclesfield11Check Point Software Technologies, Keysight Technologies, Ingram Micro UK, Simul8, Emporix
42 (53)Fourth Day PRFourth Day GroupManchester12Zuto, Steamhaus, Probrand
43 (37)Truth PRPrivateManchester9Furness Building Society, Essity, Bright Horizons, Vistry, Wates Group
44 (35)MCG PRPrivateLeeds10Northern Trains; Damart; Vileda & Marigold; Nexus, University of Leeds; Pink Lady
45 (61)Aberfield CommunicationsPrivateLeeds9The Compleat Food Group, NG Bailey, Sofina Europe, Vastint, Theakston
46 (36)Brand8 PRPrivateLeeds8Avant Homes, Cenergist, Chancerygate,, Victoria Plum
47 (51)RMSPrivateAltrincham10V.Group, English Cities Fund (ECF), NHS, Warburtons, Aptus Utilities
48 (38)Chapter II (previously HRMPrivateSheffield11Property Academy, Taylor Emmet, B.Braun, Queensberry Real Estate, Street Group, Drive Motor Retail
49 (41)MTJ PRPrivateSalford7Quorn, Unitas, Barr soft drinks, Republic Technologies, Florette
50 (47)Roland DransfieldPrivateManchester9ask, Crowne Plaza, Schroders, D&D London, L&G

Over the last decade, since our inaugural list in June 2013, the ranking has established a reputation as the go-to guide to the industry, the first port of call for anyone seeking clarity and order for the constantly shifting world of PR.

For each of the 10 years we have partnered with independent research agency Mustard, and we thank them again for the diligence and rigour they have shown in helping to compile this year’s Top 50.

The ranking is compiled over the course of several weeks and is based upon data sourced from the agencies themselves, alongside publicly available data at Companies House. It is anchored on financials along with information on headcount, clients, private background information and more, confidentially shared with our research partner.

This year’s ranking

A word about this year’s ranking.

It’s worth remembering that this is not a list that aims to find the biggest agency or necessarily the most profitable agency, but it uses instead a carefully considered algorithm – that has remained constant throughout the last few years – that seeks to identify the top agencies in a given year.

As such, a host of factors – including turnover, profit, growth and headcount – are all taken into account in pursuit of the definitive list. Whether or not we achieve that is a matter of opinion, but we are confident that there is no more rigorously compiled leading PR agencies ranking in the country, certainly in relation to the North.  

Special mentions

A huge congratulations goes to Tangerine, retaining its reign at the top for the second year in a row. Elsewhere, there have been some real standout performers this year.

Leeds agency Definition jumps an impressive 18 places to break into the top 10, while Sheffield’s Counter Context has climbed three places to seventh.

Well done also to Manchester agencies SkyParlour, Refresh PR and Smoking Gun for impressive rises moving from into the top 20s.

High climbers elsewhere on the list include Cheshire’s Scott Partnership, Darlington’s Recognition PR, Liverpool’s Kenyons who will be moving to the Top 50 Integrated list for 2024, and Newcastle’s The Karol Marketing Group.

Finally, congratulations to a new entry from Lancashire’s Viva PR, with the agency taking its new position at 39.

Join in the conversation on social media using the hashtag #PNTop50 

Research Partner Mustard