06 December 2019

The Northern Digital Awards 2020: The Shortlist

by Josh Peachey

Today we're delighted to reveal the shortlist for the Northern Digital Awards 2020.

Entries came in from a wide variety of agencies, organisations, institutions and companies from across the North and include many of the UK’s and the region’s best-loved brands.

The event, which will be held at New Dock Hall, Royal Armouries in Leeds, on Thursday 30th of January 2019 in association with Don’t Panic Events and Prolific North.

Last year's Northern Digital Awards brought nearly 500 of the North's digital specialists together for a night of celebration. Find out more about last year's event here.

Book your place at the Northern Digital Awards 2020

Given such a large number of entries, a number of companies and organisations will be disappointed not to have been shortlisted and we’d like to thank those concerned for their time and interest.

A big thank you goes to all of our outstanding judges on this year's panel - you can see the full list here.

The Northern Digital Awards 2020: The Shortlist

Best Digital Marketing Campaign – Retail

Cedarwood Digital & Watches2U – Driving Online Growth Through PPC
Circus PPC & Miele – Immer Besser, Forever Better
Click Consult & Liverpool ONE – ‘Be Our Guest – Welcoming Record Numbers to Liverpool ONE’
Cool Blue Brand Communications & Sleepeezee – Everything's easy, when you Sleepeezee
Evolved Search & River Island – Building results with on–trend digital strategy
Intermarketing Agency & adidas – Copa 19, Creators Unite
Luxury Flooring & Furnishings – Generating a 1300% return and £1m in revenue through an agile Paid Search strategy
Verizon Media, Mediacom Edinburgh & Subway – Xbox Scratch Card: Play to Win

Best Digital Marketing Campaign – Finance

CandidSky & Evolution Money – Blended Digital Campaign
Code Computerlove/Mediacom North & Equity Release Supermarket – Capitalising on the value of a brilliant customer experience
Digitaloft & Veygo – Driving SEO Success with Digital PR
Evolved Search & Money Guru – How much is your Data worth?
MediaCom North & Skipton Building Society – Lifetime ISA PPC
MountDigital & UKDS – Using data and efficiency to deliver rocket fuelled growth
Skipton Building Society – Facebook Live ISA Specialists Campaign
Worship & Aldermore Bank – Callback Form Optimisation

Best Digital Marketing Campaign – Travel / Leisure

Arriva Rail North / Northern – Flash Sale
Trunk & Greene King – Winning loyal fans during the summer of sport
Trunk & 32Red – A series of legends
Ginger Juice for South African Tourism – 'Discover Your South Africa' Campaign
Mabo & Bannatyne's – Bannatyne Health Club Got Their Google Ads Fighting Fit with Mabo
Marketing Manchester & Manchester BID – Halloween in the City
Route Agency & First Leeds – Leedscity Bus / Getting there for you
Wavemaker North & Great Western Railway – Arrive Ready

Best Digital Marketing Campaign – Entertainment / Sports

Trunk & Greene King – Winning loyal fans during the summer of sport
Trunk & 32Red – A series of legends
Blueclaw & ProTipster – VAR from Perfect
Evolved Search & tombola – Taking a bet on a content–led approach
Grapple Agency & Hisense – TVs / Incredible Moments
Mabo & UK Tactical – Mabo Combat PPC For Military Equipment Provider
Sheffield United Football Club – #WeAreBlades Sheffield United 19/20 Season Ticket campaign
twentysix & Free Super Tips – The 'Premier League Pie Taster' competition

Best Digital Marketing Campaign – Third Sector

Judges chose not to release a shortlist for this category. The winner will be announced on the night.

Best Digital Marketing Campaign – Public Sector

Bradford College, Forward & Thinking and Media Partnership – Ready When You Are Campaign
Republic of Media & The Scottish Government – Changing Risky Driving Behaviours
University of Central Lancashire, Mediacom North & Access – Together Undergraduate Student Recruitment Campaign

Best Digital Marketing Campaign – Health & Beauty

Lifeways – Homes Not Voids
Tailor-Made Media & VÖOST – #LittleChanges

Best Digital Marketing Campaign – FMCG

9xb.com – Freee by Doves Farm Foods
Intermarketing Agency, Mediacom & KIND® Snacks – ‘The Whole Package’ Paid Social Campaign
Kagool – FMCG Digital Census Campaign
Mosquito & Horlicks – #MyHorlicksMoment
twentysix & Yorkshire Tea – Campaigning for a proper #teamoji

Best Digital Marketing Campaign – B2B

Don't be Shy & Escape Hunt – Escape the Office
Don't be Shy & Promethean – The State of Technology in Education 2019/20
Evolved Search – Evoluted Drive SEO Success for Peak Indicators
Evolved Search – Lending an expert hand to ABC Finance
Six & Flow & AdRoll – Conversational Marketing
Six & Flow & Airswift – Inbound Marketing
Six & Flow & Drift – Digital and physical event marketing and community building
Stein IAS with Trelleborg Marine & Infrastructure – Smart Marketing, Marketing Smart

Best Digital Marketing Campaign – B2C

Trunk & Greene King – Winning loyal fans during the summer of sport
Bind & TyresOnTheDrive.com – Using digital marketing to sell more tyres & save the planet
Click Consult & Liverpool ONE – 'Be Our Guest – Welcoming Record Numbers to Liverpool ONE'
connective3 & thortful – Building links and inspiring purchases through Strategic Creativity
Digitaloft & The Institute of Contemporary Music Performance – Fake Followers
Evolved Search – Driving Select Car Leasing's performance to Pole Position
Evolved Search & Tombola – Taking a bet on a content–led approach
Republic of Media & The Scottish Government – Changing Risky Driving Behaviours

Best Affiliate Campaign

twentysix for Fortnum & Mason – Innovating to drive scalable growth
We Influence & Winfields Outdoors

Best Low Budget Campaign

Acquiro Digital & I Love Wallpaper – Filtered Homes
BrightRED Digital & Sutton and Co. – Telemarketing Stress to Online Success
Digitaloft & The Institute of Contemporary Music Performance – Fake Followers
JBH The Content Agency & FOOTY.com – Ranking Sports Stadiums by Fan Experience
Route Agency & Premier Kitchens – Spending Smart
Salesfire
Thrive Creative & Cheshire East – Connecting Cheshire

Best Integrated Campaign

Arriva Rail North / Northern – Let's Go, 2019 Brand Campaign
Click Consult & Liverpool ONE – 'Be Our Guest – Welcoming Record Numbers to Liverpool ONE'
Cool Blue Brand Communications & Sleepeezee – Everything's easy, when you Sleepeezee
Intermarketing Agency & adidas – Ultraboost / Ultraboost 19 Foot Locker
iProspect Leeds & Parkdean Resorts – Bridging the Online Offline Divide
Kagool – FMCG Digital Census Campaign
The SEO Works help Rab Scale new Heights
Thrive Creative & Cheshire East – Connecting Cheshire
University of Central Lancashire, Mediacom North & Access – Together Undergraduate Student Recruitment Campaign

Best Use of Video

Activity Alliance – Who says?
Trunk & 32Red – A series of legends
INIT Creative – #Nomoreknives video
Local TV – Northumbrian Water Group Innovation Festival
Marketing Manchester and Manchester Histories with One Smart Cookie – Peterloo Visitor Film
MediaCom North & Skipton Building Society – Captify Brand Video Test
Republic of Media & The Scottish Government – Breathtaking Roads for Scotland's Bikers
Stein IAS and Trelleborg Marine & Infrastructure – The SafeTug 360º Experience

Influencer/Outreach Campaign

Media Agency Group & Qatar 2022
Mosquito & Zoflora – Crufts 2019
Turtle Wax & Mosquito – Digital Road Map

Best Website

Don't be Shy & Promethean – Atlas
Don't be Shy & Promethean – ResourcEd
JEKBEE & VEKA – Combining SEO & UX for Ultimate Performance
META & Chapter 8 Shop ecommerce redesign grows B2B sales of chevrons
Parallax & Leeds Bradford Airport – Website Overhaul
Propeller Digital & Bistrot Pierre – New Website 2019
Ryze Agency & Datum360 – Brand Experience & Marketing Website
Stein IAS and Trelleborg Marine & Infrastructure – The SafeTug 360º Experience

Best App

Cantarus & College of Optometrists – MemConnect Mobile App
Shout Digital – Great Exhibition of the North App
Shout Digital – 'Imagine an airport experience your customers will love', Newcastle International Airport
Sykes Holiday Cottages – My Sykes App

Best PPC Campaign