The Northern Digital Awards 2020: The Shortlist

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Today we're delighted to reveal the shortlist for the Northern Digital Awards 2020.

Entries came in from a wide variety of agencies, organisations, institutions and companies from across the North and include many of the UK’s and the region’s best-loved brands.

The event, which will be held at New Dock Hall, Royal Armouries in Leeds, on Thursday 30th of January 2019 in association with Don’t Panic Events and Prolific North.

Last year's Northern Digital Awards brought nearly 500 of the North's digital specialists together for a night of celebration. Find out more about last year's event here.

Given such a large number of entries, a number of companies and organisations will be disappointed not to have been shortlisted and we’d like to thank those concerned for their time and interest.

A big thank you goes to all of our outstanding judges on this year's panel - you can see the full list here.

The Northern Digital Awards 2020: The Shortlist

Best Digital Marketing Campaign – Retail

  • Cedarwood Digital & Watches2U – Driving Online Growth Through PPC
  • Circus PPC & Miele – Immer Besser, Forever Better
  • Click Consult & Liverpool ONE – ‘Be Our Guest – Welcoming Record Numbers to Liverpool ONE’
  • Cool Blue Brand Communications & Sleepeezee – Everything's easy, when you Sleepeezee
  • Evolved Search & River Island – Building results with on–trend digital strategy
  • Intermarketing Agency & adidas – Copa 19, Creators Unite
  • Luxury Flooring & Furnishings – Generating a 1300% return and £1m in revenue through an agile Paid Search strategy
  • Verizon Media, Mediacom Edinburgh & Subway – Xbox Scratch Card: Play to Win

Best Digital Marketing Campaign – Finance

  • CandidSky & Evolution Money – Blended Digital Campaign
  • Code Computerlove/Mediacom North & Equity Release Supermarket – Capitalising on the value of a brilliant customer experience
  • Digitaloft & Veygo – Driving SEO Success with Digital PR
  • Evolved Search & Money Guru – How much is your Data worth?
  • MediaCom North & Skipton Building Society – Lifetime ISA PPC
  • MountDigital & UKDS – Using data and efficiency to deliver rocket fuelled growth
  • Skipton Building Society – Facebook Live ISA Specialists Campaign
  • Worship & Aldermore Bank – Callback Form Optimisation

Best Digital Marketing Campaign – Travel / Leisure

  • Arriva Rail North / Northern – Flash Sale
  • Trunk & Greene King – Winning loyal fans during the summer of sport
  • Trunk & 32Red – A series of legends
  • Ginger Juice for South African Tourism – 'Discover Your South Africa' Campaign
  • Mabo & Bannatyne's – Bannatyne Health Club Got Their Google Ads Fighting Fit with Mabo
  • Marketing Manchester & Manchester BID – Halloween in the City
  • Route Agency & First Leeds – Leedscity Bus / Getting there for you
  • Wavemaker North & Great Western Railway – Arrive Ready

Best Digital Marketing Campaign – Entertainment / Sports

  • Trunk & Greene King – Winning loyal fans during the summer of sport
  • Trunk & 32Red – A series of legends
  • Blueclaw & ProTipster – VAR from Perfect
  • Evolved Search & tombola – Taking a bet on a content–led approach
  • Grapple Agency & Hisense – TVs / Incredible Moments
  • Mabo & UK Tactical – Mabo Combat PPC For Military Equipment Provider
  • Sheffield United Football Club – #WeAreBlades Sheffield United 19/20 Season Ticket campaign
  • twentysix & Free Super Tips – The 'Premier League Pie Taster' competition

Best Digital Marketing Campaign – Third Sector

Judges chose not to release a shortlist for this category. The winner will be announced on the night.

Best Digital Marketing Campaign – Public Sector

  • Bradford College, Forward & Thinking and Media Partnership – Ready When You Are Campaign
  • Republic of Media & The Scottish Government – Changing Risky Driving Behaviours
  • University of Central Lancashire, Mediacom North & Access – Together Undergraduate Student Recruitment Campaign

Best Digital Marketing Campaign – Health & Beauty

  • Lifeways – Homes Not Voids
  • Tailor-Made Media & VÖOST – #LittleChanges

Best Digital Marketing Campaign – FMCG

  • 9xb.com – Freee by Doves Farm Foods
  • Intermarketing Agency, Mediacom & KIND® Snacks – ‘The Whole Package’ Paid Social Campaign
  • Kagool – FMCG Digital Census Campaign
  • Mosquito & Horlicks – #MyHorlicksMoment
  • twentysix & Yorkshire Tea – Campaigning for a proper #teamoji

Best Digital Marketing Campaign – B2B

  • Don't be Shy & Escape Hunt – Escape the Office
  • Don't be Shy & Promethean – The State of Technology in Education 2019/20
  • Evolved Search – Evoluted Drive SEO Success for Peak Indicators
  • Evolved Search – Lending an expert hand to ABC Finance
  • Six & Flow & AdRoll – Conversational Marketing
  • Six & Flow & Airswift – Inbound Marketing
  • Six & Flow & Drift – Digital and physical event marketing and community building
  • Stein IAS with Trelleborg Marine & Infrastructure – Smart Marketing, Marketing Smart

Best Digital Marketing Campaign – B2C

  • Trunk & Greene King – Winning loyal fans during the summer of sport
  • Bind & TyresOnTheDrive.com – Using digital marketing to sell more tyres & save the planet 
  • Click Consult & Liverpool ONE – 'Be Our Guest – Welcoming Record Numbers to Liverpool ONE'
  • connective3 & thortful – Building links and inspiring purchases through Strategic Creativity
  • Digitaloft & The Institute of Contemporary Music Performance – Fake Followers
  • Evolved Search – Driving Select Car Leasing's performance to Pole Position
  • Evolved Search & Tombola – Taking a bet on a content–led approach
  • Republic of Media & The Scottish Government – Changing Risky Driving Behaviours

Best Affiliate Campaign

Best Low Budget Campaign

  • Acquiro Digital & I Love Wallpaper – Filtered Homes
  • BrightRED Digital & Sutton and Co. – Telemarketing Stress to Online Success
  • Digitaloft & The Institute of Contemporary Music Performance – Fake Followers
  • JBH The Content Agency & FOOTY.com – Ranking Sports Stadiums by Fan Experience
  • Route Agency & Premier Kitchens – Spending Smart
  • Salesfire
  • Thrive Creative & Cheshire East – Connecting Cheshire

Best Integrated Campaign

  • Arriva Rail North / Northern – Let's Go, 2019 Brand Campaign
  • Click Consult & Liverpool ONE – 'Be Our Guest – Welcoming Record Numbers to Liverpool ONE'
  • Cool Blue Brand Communications & Sleepeezee – Everything's easy, when you Sleepeezee
  • Intermarketing Agency & adidas – Ultraboost / Ultraboost 19 Foot Locker
  • iProspect Leeds & Parkdean Resorts – Bridging the Online Offline Divide
  • Kagool – FMCG Digital Census Campaign
  • The SEO Works help Rab Scale new Heights
  • Thrive Creative & Cheshire East – Connecting Cheshire
  • University of Central Lancashire, Mediacom North & Access – Together Undergraduate Student Recruitment Campaign

Best Use of Video

  • Activity Alliance – Who says?
  • Trunk & 32Red – A series of legends
  • INIT Creative – #Nomoreknives video
  • Local TV – Northumbrian Water Group Innovation Festival
  • Marketing Manchester and Manchester Histories with One Smart Cookie – Peterloo Visitor Film
  • MediaCom North & Skipton Building Society – Captify Brand Video Test
  • Republic of Media & The Scottish Government – Breathtaking Roads for Scotland's Bikers
  • Stein IAS and Trelleborg Marine & Infrastructure – The SafeTug 360º Experience

Influencer/Outreach Campaign

Best Website

  • Don't be Shy & Promethean – Atlas
  • Don't be Shy & Promethean – ResourcEd
  • JEKBEE & VEKA – Combining SEO & UX for Ultimate Performance
  • META & Chapter 8 Shop ecommerce redesign grows B2B sales of chevrons
  • Parallax & Leeds Bradford Airport – Website Overhaul
  • Propeller Digital & Bistrot Pierre – New Website 2019
  • Ryze Agency & Datum360 – Brand Experience & Marketing Website
  • Stein IAS and Trelleborg Marine & Infrastructure – The SafeTug 360º Experience

Best App

  • Cantarus & College of Optometrists – MemConnect Mobile App
  • Shout Digital – Great Exhibition of the North App
  • Shout Digital – 'Imagine an airport experience your customers will love', Newcastle International Airport
  • Sykes Holiday Cottages – My Sykes App

Best PPC Campaign

Sponsored by connective3

  • Bind & TyresOnTheDrive.com – Using PPC to sell more tyres & save the planet
  • Circus PPC Agency     & Miele – Immer Besser, Forever Better
  • Custard Online Marketing Ltd & Opie Oils – Granular Targeting Fuels 1913% ROI
  • Hillsgreen & Nourish Fit Food – Diverse Audience Acquisition
  • Mabo & Bannatyne’s – Bannatyne Health Club Got Their Google Ads Fighting Fit with Mabo
  • Mabo & UK Tactical – Mabo Combat PPC For Military Equipment Provider
  • The SEO Works & Denby – Serving A Dish Full of Success
  • UK Trade Furnishings Ltd t/a Luxury Flooring & Furnishings – Generating a 1300% return and ¬1m in revenue through an agile Paid Search strategy.

Best SEO Campaign

Sponsored by connective3

  • Click Consult & Liverpool ONE – 'Be Our Guest – Welcoming Record Numbers to Liverpool ONE'
  • Digitaloft & Veygo – Driving SEO Success with Digital PR
  • Evolved Search – Driving Select Car Leasing's SEO performance to Pole Position
  • Evolved Search & Money Guru – How much is your Data worth?
  • Evolved Search & Tombola – Taking a bet on a content–led approach
  • Turtle Wax & Mosquito – Digital Road Map
  • twentysix & Free Super Tips – Achieving the top spot through integrated SEO
  • Wavemaker North x TPE – How Northern Cities Got Their Names

Best Use of Social Media

  • Big Brand Ideas & Nextbase – Connecting with Christmas shoppers for Nextbase
  • Bray Leino LTD & Covonia – Feel the Power/ 'Grow a pair'
  • Havas Media UK, Socialyse & BBC – BBC One's Line of Duty
  • icelolly.com – Show Us Your ROAS
  • Jam PR & Argos Pet Insurance – The 'pawfect' companion for pet lovers
  • Mosquito & Zoflora – Crufts 2019
  • Pole Star Digital & Patient Claim Line – Scaling Social Media for Massive Real–World Returns
  • Skipton Building Society – Facebook Live ISA Specialists Campaign

Best eCommerce Website 

Sponsored by PureClarity

  • Aware Digital & Nemesis Now – Magento 1 to Magento 2 Migration
  • IGOO & Peaches and Cream – Shopify Migration
  • META & R&R Country grow equestrian business with bespoke Shopify deployment
  • The Bigger Boat & Little Tikes
  • Visualsoft & Simon Jersey

Best MarTech

  • Adzooma – Simplify, Automate and Improve Your Online Advertising
  • Performance Horizon Ltd T/A Partnerize – Partnerize Partner Automation Platform

Best Digital Tool or Software

  • Adzooma – Simplify, Automate and Improve Your Online Advertising 
  • Blue Mantis & Penstripe – My Penstripe
  • PureClarity – Intelligent Ecommerce Personalisation Platform
  • RapidSpike – Monitor, Protect & Improve Your Website
  • Salesfire
  • Shout Digital – Newcastle United Stadium Tour
  • SmartSearch
  • Stein IAS – Digital Marketing Transformation Framework
  • Tribus Digital & Willmott Dixon – mi|pre–enrolment

Search Agency of the Year

  • Blueclaw
  • Cedarwood Digital
  • Circus PPC Agency
  • Click Consult
  • Digitaloft
  • Evolved Search
  • Mabo

Social Media Agency of the Year

CRO Agency of the Year

Best Small Digital Agency of the Year

Sponsored by PureClarity

  • Cedarwood Digital
  • Digitaloft
  • Don't be Shy
  • KascAid
  • The Bigger Boat
  • Thrive Creative
  • Trio Media

Best Large Digital Agency of the Year

Sponsored by Calibre

Young Digital Marketer of the Year

  • Don't be Shy – Jake Patrick
  • Louis Hunt – MountDigital
  • Mabo – Matthew Soakell
  • The Bigger Boat – Mark Jenkins
  • Wish – Danielle Wright 

Integrated Agency of the Year

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