The Nostalgia-focused evening event is the first chance for senior marketing professionals to engage with the soon-to-be-published whitepaper by YouGov and the7stars.
It’s an opportunity to enjoy drinks and canapés with figures from Manchester’s marketing scene, while discussing the findings of the paper, which will explore why and how brands and agencies have used nostalgia in various campaigns.
Emma Hunt, Head of Marketing at Vimto
From its creation in Granby Row, Manchester in 1908, Vimto continues to reinvent itself to appeal to new generations of consumers and has grown to become one of the UK’s biggest and best-loved soft drinks brands.
Emma Hunt, Head of Marketing at Vimto, said: “It’s wonderful to be asked to join the panel for this event. Vimto is a brand that evokes strong feelings of love and nostalgia from fans young and old. I’m looking forward to hearing the YouGov research and sharing the journey of a brand that was born right here in the heart of Manchester over 110 years ago.”
The findings of the recently-released whitepaper about the use of nostalgia in marketing campaigns, a collaboration between YouGov and the7stars, the UK’s largest independent media agency, will be discussed by the panel in a relaxed open conversation that involves attendees.
If you are a senior marketing professional interested in attending, apply on this page.
Apply to attend the FREE evening meetup on November 20th on the event page.
