Soma has appointed TWA Marketing to launch its first product, a “vibroacoustic” yoga and exercise mat.
The Chorley agency will support the release of the Soma Sound Mat through PR and digital marketing activity.
The team will work to build awareness and drive traffic as its moves from beta testing to launch.
“We’re really excited to be working with Soma at such an important stage in the brand’s journey. Our immediate focus will be on building awareness and momentum around the launch, getting the Soma Sound Mat in front of the right consumer audiences, while also opening up wider B2B opportunities for the brand,” said Sally Mackrill, Co-Owner and Director of TWA Marketing.
READ MORE – Independent agencies warned against “race to the bottom” as margins tighten
“There’s real potential for Soma across hospitality, spas, health clubs and corporate wellbeing. So, while the immediate priority is a successful launch, we’re also focused on building the profile and connections that can support Soma’s longer-term commercial growth.”
The product uses low-frequency vibration “to support recovery, sleep and stress reduction.”
Those claims have been supported by 250 beta-testers, who’ve been using the product ahead of its release.
“This is an important moment for Soma as we move toward launch. We’ve built a product we truly believe in and have a global patent for, and TWA‘s experience and understanding of the wellness market gives us real confidence in how we share our story. It is great to have them on board,” added Aaron Seager, Managing Director at Soma.
