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New Northern regional director for digital ad platform PubMatic

PubMatic a NASDAQ-listed independent tech company delivering digital advertising’s supply chain of the future, has appointed Benjamin Loofe as director, advertiser solutions, UK North.

Based in Manchester, Loofe takes the helm as the primary commercial leader overseeing PubMatic’s buy-side clients as it expands its business in the North.

Loofe has over 10 years of experience in media and advertising across various roles in agency, publisher and AdTech. Before joining PubMatic, he held strategic positions as senior agency director at MiQ; account director at Teads, and programmatic account manager at Guardian News & Media.

Reporting to Tim Willcox, PubMatic’s regional vice president, UK, Loofe will be responsible for developing key senior client relationships with PubMatic’s local partners, as well as growing the company’s client base and building solutions that fulfil the needs of both advertisers and publishers.

He will play a crucial role in leading strategic initiatives that drive omnichannel trading and supply path optimisation across multiple platforms and screens, as well as expanding the footprint of Activate, an end-to-end solution that puts buyers in control of their media buying strategy while simultaneously driving more revenue to publishers.

“I am thrilled to have Ben join our UK team as we expand development and innovation in the Northern UK region,” said Willcox. “His vast industry knowledge and strong client relationships will play a vital part as we expand our buyer footprint and accelerate growth for our clients and our business.”

Loofe added: “There is a rich heritage across the UK and Ireland in digital media and advertising – with many regional businesses driving the next wave of innovation and significantly contributing to the growth of the digital advertising industry in the UK. Having lived and worked in Manchester for many years, I’m excited to join PubMatic to build on the existing strong relationships in the region, offering high-quality programmatic solutions that meet and exceed clients’ business needs and support them to unlock the full potential of their ad spend.”

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