Hatch has been appointed by frozen food brand, PACK’D as it looks for further expansion.
The Leeds agency will lead across its PR and activation strategy, with a focus on building brand awareness and consumer sampling.
“This is a pivotal moment for the brand as we continue to grow and launch new and exciting NPD this year and grow the brand’s awareness, which is why we’ve brought Hatch onboard to amplify the brand’s messaging and help drive trial of our products amongst our target audiences,” said Katy Hamblin, Marketing Director at PACK’D.
“We’re excited for consumers just to learn more about us and what we have to offer.”
Since its launch in 2014, where it led the way with the development of frozen smoothie kits, it now has its products listed in many of the major supermarkets as well as having a £1m direct-to-consumer channel.
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The brand is now aiming to increase turnover to £10m in 2026.
“Food & Drink PR is quite literally Hatch’s bread and butter, and we are always thrilled to work with genuinely innovative brands like PACK’D, helping them elevate and expand their reach through PR,” said Emily Clapperton, Account Director at Hatch.
“We’ve already delivered fantastic results for PACK’D within our PR activity, as well as our first sampling activation – offering London commuters a healthy and delicious blueberry breakfast on Blue Monday. With even more happening in the coming months, our partnership is one that we’re excited to drive forward to realise impactful results.”
