Yasper has been appointed by private equity-backed cyber security business Xypher to help drive its growth plans in the UK. The Leeds-based agency will provide PR and stakeholder support to London-based Xypher, as it looks to achieve year-on-year double-digit growth in turnover.
Following a competitive pitch, Yasper will support Xypher’s senior team in communicating their difference and helping to drive sales for the business. This will include positioning Xypher as a leading authority in the sector amongst target media, achieving national cut-through for the brand, and supporting their leadership in securing opinion-forming and data-based editorial.
Yasper will also utilise political, policy and stakeholder expertise to advise the Xypher business on their stakeholder engagement strategy in an evolving political landscape, fuelled by geopolitical tensions and rapid advances in AI-driven threats.
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Matt Parker, CEO of Xypher, said: “I can’t think of a better partner to help us tell the unique stories from within our business. Yasper work in a strategic way – they just get us, which is why we’re working with them. This is an incredibly important time for our business as we go through a period of rapid expansion. Having the right team in place is vital, as we reshape how our industry talks about – and thinks about – cyber security.”
Julian Pearce, founder of Yasper added: “We’re excited to be working with a hugely impressive business like Xypher. This is precisely the kind of project we excel at – helping to differentiate a brand in fast evolving sector. We’re looking forward to supporting the already 200-strong Xypher business in reaching its ambitious growth targets through a mix of expert advice and strong storytelling.”
Yasper will also collaborate with its sister agency Umpf on design-aspects for the brief, bringing together the two businesses expertise and resources to deliver a high-quality magazine for Xypher.
Xypher provides a range of cyber security services to businesses throughout the UK from its network of offices. Its team deliver a comprehensive range of solutions spanning prevention, detection, response, compliance and digital forensic investigation, leveraging the latest technologies and innovative approaches to address evolving threats.
