Manchester-based agencies Holdens and Space & Time have been appointed as retained brand, creative and media partners for Oushk, the online pharmacy and weight management provider headquartered in Stockport.
Founded two years ago by pharmacist Hira Malik and Bilal Hussain, Oushk has become one of the UK’s fastest growing online pharmacies and weight management providers, generating a turnover of around £29 million last year and building a community of more than 100,000 patients.
Holdens has been engaged to lead brand strategy and brand identity development, with ongoing retained marketing and campaign delivery for Oushk, delivered in partnership with Space & Time.
Both agencies will work alongside Oushk’s retained PR agency PR Agency One.
The partnership will help to support Oushk’s evolution from a specialist online pharmacy into a broader digital lifestyle healthcare brand, including the launch of a new supplements range and nutrition product offering.
Ted Holden, co-founder and managing director at Holdens, said: “Oushk has built something genuinely rare in this category: A level of trust and personal connection that most healthcare brands can only aspire to.
“Our work together started with getting the brand strategy right, understanding exactly why patients choose Oushk and stay with it, and building a platform that can carry the business as it grows beyond medication into a much broader lifestyle health offering.
“We’re looking forward to working with Space & Time to bring that strategy to life through a new brand identity and a long-term marketing partnership.”
Bilal Hussain, co-founder at Oushk, added: “We built Oushk on trust. A real pharmacist, a real community and patients who feel genuinely looked after. As we grow into new areas like supplements and nutrition, we wanted brand, creative and media partners who could help us tell that story properly, without losing what makes us different. Holdens and Space & Time understood that from day one.”
The appointment marks the next phase of Oushk’s growth, with the immediate focus on bringing the new brand strategy to life through an updated visual identity, ahead of a broader programme of retained marketing and campaign support as Oushk further expands its health and lifestyle offering.
