driven lands Hoseasons creative account

driven has been awarded the creative account for Hoseasons by European holiday rental giant Awaze.

The Manchester agency will develop a new strategic and creative approach for the brand in 2024.

Graham Drury, client service partner at driven, said: “Hoseasons provides more holiday parks, lodges and boats than anyone else in the UK. We’ll be looking to elevate the brand to a place in peoples’ minds that reflects this market-leading position. It’s a brilliant task and a great client team, we can’t wait to get started.”

Lizzie Richardson, brand marketing manager for Hoseasons, added: “We’re very excited about this, driven really showed us the best way to get to where we want to be, watch this space.”

Hoseasons is part of Awaze, the largest managed vacation rentals and holiday resorts business in Europe, bringing together some of the continent’s most trusted brands including Cottages.com and Novasol. It serves over 8 million guests each year and has a UK HQ in Manchester.