Manchester’s driven has created a new multi-channel campaign for GO Outdoors, the UK’s leading outdoor retailer.
The campaign unveils the brand’s new “Discover Freedom” positioning and launches today (April 4) on TV, digital, radio, social and customer communications.
Graham Drury, partner at driven said: “The brilliant thing about the outdoors is everyone uses it their own unique way, so it means different things to different people. However, one feeling that tends to unite is the sense of freedom we get when we set foot outside. We’re thrilled to be capturing this for the wonderful team at GO Outdoors.”
The campaign is led by AV executions shot on location and featuring many different outdoor activities. The brand is continuing to use Take That’s Greatest Day as its campaign soundtrack, due to how well this has been received previously.