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driven launches multichannel Greatest Day campaign for leading outdoor retailer

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Further developing the retailer’s ‘Unbeatable’ theme, Manchester agency driven has launched a new TV, digital and radio campaign for GO Outdoors.

The campaign, which is live across multiple channels from today (April 12th), is led by a 40-second TV advert set to ‘Greatest Day’ by Take That, intended to capture how being outdoors feels.

It was also developed using emotional AI facial tracking provided by Leamington-based market research firm Two Ears, One Mouth.

Carly Czuba, Group Marketing Director at JD Outdoor, which owns GO Outdoors, said: “The outdoors has played a key role in many peoples’ lives over the last couple of years and this year it’s going to be more popular than ever.

“We’re thrilled with the new campaign and hope it inspires everyone to get out there and enjoy themselves whenever they can.”

Graham Drury, Partner at driven, added: “The ‘Unbeatable’ idea embraces how great GO Outdoors is, as well as Britain’s great outdoors.

“Quite literally the world comes alive for people when they’re outside and that’s what we wanted to capture with the campaign. Response in research has been incredibly positive.”

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