BrandXYZ has been appointed, following a competitive pitch, by First Internet, a leading digital agency, to deliver a comprehensive PR strategy as part of its rebrand plans, due to launch in 2026.
The partnership will focus on elevating First Internet’s share of voice in the UK marketing and creative sectors through thought leadership, media engagement, and a robust PR programme designed to drive awareness, spark quality enquiries, and cement its position as a trusted leader in digital performance.
Brand XYZ noted that First Internet’s ethos of prioritising performance and client outcomes over fleeting trends resonates strongly with its own values of authenticity, creativity, and purpose-driven thinking.
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Jo Taylor, founder and agency owner at BrandXYZ, said: “First Internet’s approach is refreshing in a market often dominated by trend-chasing. They focus on what truly matters, building websites, delivering social media and search strategies that deliver performance and credibility. That commitment to doing what’s right for the client, not just what’s fashionable, aligns perfectly with our purpose-driven philosophy. We’re excited to help amplify their voice and build on their position as industry leaders.”
Julaine Speight, co-owner and marketing director at First Internet, added: “Our rebrand is about more than a new look, it’s about reinforcing our promise to outbuild, outrank, and outperform our competitors. BrandXYZ understood that from day one. Their strategic insight and creative energy made them the ideal partner to help us tell our story and showcase the value we bring to clients.”
The team has already started work on the brand relaunch plan for next year with more to come in 2026.
BrandXYZ is a micro agency specialising in brand, marketing, PR, and communications for purpose-led brands. Founded by seasoned brand and marketing expert Jo Taylor, the agency combines agility and the expertise of a full-service team in a ‘super agency’ model to deliver measurable results.
