over-50s

Is age really a non-issue? Lucy Boland is Agency Director at Accord Marketing, which focuses on responsible, respectful and authentic brilliantly joined-up marketing. She discusses how brands can do more to speak to all ages in their marketing activities.

Prolific North's next roundtable, which will be held in association with Accord Marketing, will discuss how the mature market can be reached - and we've launched a survey to inform it.

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