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Opinion

With industries constantly evolving and growing, get an insight into people in the middle of it all with Prolific North. Featuring takes and predictions from industry influencers and key figures, have a read today.

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Opinion

AI means sales are evolving – but is your sales team?

If it takes a village to raise a person, it takes a community to support a start-up

Northern businesses must prepare for more sophisticated cyber threats

Current M&A market, key trends and valuation drivers for agencies

Is traditional media destined to become a relic of the past?

International Women’s Day 2024: Female entrepreneurs are still struggling

TV and video media planning: Why your audience is the key to growth

Demystifying design systems: The C-suite guide to the framework fast becoming a “strategic imperative”

Regeneration and ‘placemaking’ are fundamental to driving creative and digital growth in the North

Is there a way agencies can end the fight for talent?

Where is Manchester’s digital connectivity headed?

10 media predictions for 2024, according to Jaywing

How channelling your inner McDonald’s can serve up some tasty ROI

Soft skills are as important as ever to succeed as a tech founder

Three B2B marketing trends that won’t happen the way we think they will in 2024

Navigating equity participation in tech start-ups: a guide to avoiding disputes

The key to growing your agency in the current climate – and the common mistakes many make

DAM. I wish I was your lover.

The elephant in the pitch room

Why we’re embedding effectiveness into McCann Leeds

Social agencies must put people before platforms or risk getting left behind

Navigating the world of work as a social media manager with ADHD

Talking down the TV and radio industry will ultimately destroy it

“We’re missing an important part of the conversation”: Beyond the M25 and advertising ROI