Prolific North Roundtable - The over-50s market: underrepresented or misrepresented?

Prolific North Roundtable - The over-50s market: underrepresented or misrepresented?

Prolific North's next roundtable discussion, in association with Accord Marketing, will gather senior industry figures to talk about how better to market to a more mature, older audience. 

Invitation only.

Understanding your target audience is an essential part of succeeding, especially in marketing. The industry seems determined to keep its finger on the pulse of the latest Millennial and Generation Z trends, but what about the older audiences? Whether potential older consumers are underrepresented or misrepresented, it would be a mistake to overlook the value of the mature market.

The roundtable discussion will take place on Thursday September 12th between 9am and midday; a morning of discussion, networking and a complimentary breakfast. 

Representatives from brands will discuss how best to market towards a mature audience and share their own experiences and insight.    

Brands hoping to have their say are welcome to get in touch to discuss inclusion in our panel by following the link below.

Past Prolific North roundtables have tackled the topics of Generation Z, the future of tech growth, and influencer marketing.

Each roundtable is reviewed in detail by one of Prolific North's journalists, and read about extensively on our popular website and newsletter. 

This event is invitation-only. Please contact Rebecca Waterhouse, Commercial Manager, on if you're interested in attending.

To better inform the discussion, we're running a survey to collect people's insights into how over-50s are marketed to. Fill out the form below to have your say - and enter your contact details to be in with a chance of winning a £100 Amazon voucher. The survey closes on September 4th.

Survey - marketing to the over-50s market

If you'd like to enter the prize draw to be in with the chance of winning a £100 Amazon voucher, please provide your contact details below. The winner of the prize draw will be announced after the survey closes on September 4th.

Please note, by providing your contact details you are consenting to them being securely passed onto Accord Marketing alone and used for communication.

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