Flipbook Studio and Fox Agency have collaborated on a new campaign for telecoms giant, Gamma.
Manchester-based Flipbook designed and animated a larger-than-life purple dog, with a “luscious fur coat” to be the centre point of the creative.
GAMMA – 30 SEC from Flipbook Studio on Vimeo.
“Our aim was to breathe life into a character that not only reflects Gamma’s identity but also resonates with audiences,” said Andrew Lord, a Director at Flipbook Studio.
“The dog’s fur involved a complex 3D grooming process, which, along with the character animation, was a crucial ingredient in bringing the character to life and ensuring its authenticity.”
The Manchester studio organised the film shoot to integrated the CGI dog into the live action and matching lighting to ensure that it felt part of each scene.
GAMMA – MAKING OF from Flipbook Studio on Vimeo.
