Revealed: The winners of the Prolific North Marketing Awards 2025

We can now reveal the winners from this year’s Prolific North Marketing Awards, celebrating the best creative minds, campaigns, and agencies shaping the North’s marketing landscape.

Marking the 13th edition of the awards, the 2025 ceremony took place on 23 October at the stunning Royal Armouries in Leeds where hundreds of marketers gathered to celebrate the region’s innovation, talent, and success stories.

Hosted by presenter and journalist Gemma Care, the evening shone a spotlight on the exceptional work defining the North’s thriving marketing scene – from boundary-pushing campaigns to industry-leading teams.

DON’T MISS: Everything you need to know about Prolific North Live

This year’s event was made possible thanks to our sponsors HUB, McCann Worldgroup, Sky History, Eastern Blok, Glaisyers, Colony, Tall, Waypoint, Access Industries, SBS, Agency by Agency, Cornerstone, BIG Partnership, YourFilm, NoDrama, Automated Analytics, Print.com and BuyMedia.

A fair and rigorous judging process

The Prolific North Marketing Awards were judged by an independent panel of senior leaders from some of the biggest brands, agencies, and organisations in the UK. Each judge brings unique expertise and insight, ensuring every entry is assessed fairly, rigorously, and with the industry’s highest standards in mind.

This year’s panel included leaders from:

• Formula 1 – Andrew Diggle, Head of Content
• ITV Studios – Claire Hoang, Vice President of Social Media
• Kellanova (formerly Kellogg’s) – Aimee Cowan, European Marketing Director
• McCann Manchester – Dan Noller, Executive Creative Director
• Benenden Health – Adèle Smith, Senior Marketing Manager
• Hallé Orchestra – Bonnie Turnbull, Director of Communications & Digital

Alongside these household names, the judging panel also featured experienced agency directors, creative strategists, and media experts representing the full breadth of the Northern marketing sector.

Entries were scored against clear criteria including creativity, effectiveness, innovation, and impact, with judges allocated categories based on their expertise. Every submission was reviewed in detail to ensure only the very best work made it to the shortlist.

With a mix of brand-side leaders and agency visionaries, this year’s judges reflected the strength, creativity, and diversity of the region’s marketing community. See the full judging line-up on the Prolific North Marketing Awards page here.

A huge congratulations to all our finalists, and of course to the worthy winners who made this year’s awards one to remember!

The Prolific North Marketing Awards 2025: All the winners

‘First Shot’ Competition by Yourfilm:
Winner: Jake Metcalf / ‘Playboy’

Full Service Agency of the Year – Sponsored by SBS
🏆 Winner: HUB

Also nominated:

• Bonded Agency
• CNS Media
• Edison Media
• House Digital
• One Agency Media
• Vivid Everywhere
• Wander

PR Agency of the Year – Sponsored by Colony
🏆 Winner: Tangerine

Also nominated:

• Be Broadcast
• Smoking Gun

Best In-House Marketing Team – Sponsored by HUB
Highly Commended: Select Property
🏆 Winner: Lothian

Also nominated:

• Blended Products Ltd
• Explosive Marketing!
• Forbes Solicitors
• Halton Highlights (Programmes Team at Halton Borough Council)
• Mamma Social Co
• Story Homes
• The Beatles Story
• Woodlands Home & Garden Group Ltd (trading as Tiger Sheds)

Performance Marketing Agency of the Year – Sponsored by Waypoint
Highly Commended: One-Two Digital
🏆 Winner: Enjoy Digital

Also nominated:

• House Digital
• Impression
• Mabo

Best B2C Marketing Campaign – Products – Sponsored by Cornerstone
Highly Commended: ZEAL & Cheez-It, Kellanova – Cheez-It UK&I Launch
🏆 Winner: Tangerine & Specsavers – Best Worst Team

Also nominated:

• Bonded Agency & Barker and Stonehouse – Opening new channels to an established retailer
• House Digital & Fothergill’s – Cultivating for Peak Performance
• Impression & Clarins – Beyond the Bottle: How we launched Clarins’ Double Serum Series 9 in the APAC region
• One Agency Media & HUDA Beauty’s – London Scavenger Hunt
• Powerhouse & Alchemy Media – Squeezing Success for Primula
• Vega & Tom Howley Kitchens – Boxing Day Boost: Small Budget, Big Impact
• Very Media Group (Very) & SMG – Redefining wellness through rich customer insights and bold creativity

Best B2C Marketing Campaign – Services – Sponsored by Cornerstone
🏆 Winner: Edison Media & Sandcastle Waterpark – Breaking records with Sandcastle Waterpark

Also nominated:

• Calderdale College – Great Career, Right Here
• DS.Emotion & DTZ Investors – King Street: Wine Mile
• iMP & Life360 – Swear Therapy
• Liverpool BID Company – Liverpool Restaurant Week
• TransPennine Express – Together, we’re going places

Best B2B Marketing Campaign – Sponsored by The Eastern Blok
🏆 Winner: NCUK & Waterfall – The world is waiting for you. #DareToDream

Also nominated:

• Fly High Media & WePrescribe – A Prescription for Growth
• NCUK & Waterfall – The world is waiting for you. #DareToDream
• noticed. – State of B2B Marketing Report
• SLG Agency & Quelfire – because its your job to know
• Zircom & Shell – Volvo Shell Accelerate 2024

Best PR Campaign
🏆 Winner: Smoking Gun & Philips – ‘Fry & Mighty: Taking back market share for Philips airfryer’

Also nominated:

• Boutique & Neäl & Wølf – A Cut Above – A Glow-Up Consumer Strategy That Surged Revenue
• Catapult PR & Langley Castle – The Grand Backdrop Hotel
• Liverpool BID Company – Elf on the Shelf
• MediaCity – Content Studio Launch
• Sway PR & Mitch Hutchcraft / Blue Door Productions – Project LIMITLESS, the longest ever climb of Everest
• Tangerine & Specsavers – Safety in Style

Best Small Budget Campaign – Sponsored by Print.com
🏆 Winner: Priority Media Agency & The Anfield Wrap – 24/25 viral campaign

Also nominated:

• Add People and SCS Chauffeurs – Driving Organic Independence with Digital PR
• Fifty2M & The Preston Weekender – Promotion
• Greater Manchester Mayor’s Charity & Start Communication & Named Partners – 1,000 Beds for Christmas
• ilk Agency & White Cloth Hall – Where the City Gathers
• Mabo & Alan Wadkins – Breaking Records on a Budget: How an Agile Meta Campaign Drove Historic Sales
• NationWide Laboratories inhouse – Values in Action
• Route Agency & Dance City – Dance For All
• Sway PR & Craig Wood – The world’s first triple amputee to sail across the Pacific solo and unsupported
• Two Stories & Lancaster Business Improvement District – Love Lancaster: A City with a Story

Best Medium Budget Campaign – Sponsored by Agency by Agency
Highly Commended: Hillsgreen & Datamars – Beyond Tags
🏆 Winner: Route Agency & Darlington Building Society – Community Saving

Also nominated:

• GOLD79 & Cloud Nine – Temperature Calculator
• GOLD79 & Pinter – Back Yard Bar Awards
• iMP & Life360 – Swear Therapy

Best Large Budget Campaign – Sponsored by BuyMedia
🏆 Winner: ZEAL & Cheez-It, Kellanova – Cheez-It UK&I Launch

Also nominated:

• Campfire & Vaseline – GlutaHya UK launch
• Edison Media & JD Sports x Nike – An International Takeover to Celebrate 30 Years of Air Max
• Embryo & Smart Search – From high risk, to high impact
• Powerhouse & Alchemy Media – Squeezing Success for Primula
• Space & Time & Holdens & Avant Homes – Less Moving, More Living: Redefining the Homebuying Journey’
• Tangerine & Specsavers – Best Worst Team
• Vega & Tiger Sheds – Roaring Results: Harnessing TV for Shedloads of Sales

Best Integrated Campaign – Sponsored by Print.com
🏆 Winner: JACK RYAN & First Bus – Driving Britain’s Buses

Also nominated:

• Another Concept & RugbyPass – The Top 100 Men’s Rugby Players
• Click Consult & UEFA – Performance beyond the pitch
• Space & Time and Holdens & Avant Homes – Less Moving, More Living
• ZEAL & Cheez-It, Kellanova – Cheez-It UK&I Launch

Best PPC Campaign – Sponsored by Automated Analytics
🏆 Winner: Edison Media & Sandcastle Waterpark – Setting new PPC records for Sandcastle Waterpark

Also nominated:

• Circus PPC & Furniture.co.uk – From Browsers to Buyers: Elevating Homeware PPC to New Heights
• Enjoy Digital & Hunters Estate Agents – Local PPC Restructure Driving 70% More Valuations with 23% Lower CPV
• Hillsgreen & Datamars – Beyond Tags
• Holdens & Heritage Great Britain – Taking Snowdon Mountain Railway’s PPC Performance to New Heights
• Impression and Wizz Air – Taking Off with Performance
• One Agency Media & Kayali – Kayali Fleur Majesty

Best Brand Building Campaign (Services) – Sponsored by Sky History
🏆 Winner: NCUK & Waterfall – The world is waiting for you. #DareToDream

Also nominated:

• One Agency Media – C4 Europe
• Sheffield Children’s Hospital Charity – Brand Refresh
• The Broadway Bradford – The Broadway Brand Evolution for City of Culture
• TransPennine Express – Together, we’re going places
• University of Sunderland – We Make it Happen
• Bonded Agency & Primal Strength – Using data to ‘pump up’ B2B sales

Best Brand Building Campaign (Product) – Sponsored by Sky History
🏆 Winner: Tangerine & Specsavers – Best Worst Team

Also nominated:

• Campfire & Munchkin – Munchkin Weaning Range Campaign
• Creative Coalition & Bluesoup & Stannah – ‘Enjoy The Life Upstairs’
• Edison Media & Regatta – Using data to change perception and build a brand
• Parker Design & Robert Andrew Bakery – Join the low-carb sourdough revolution
• Powerhouse & Alchemy Media – Squeezing Success for Primula
• Vega & Tiger Sheds – Roaring Recognition: How TV Put Tiger Top of Mind
• ZEAL & Cheez-It, Kellanova – Cheez-It UK&I Launch

Best Search Marketing Campaign
Highly Commended: Evoluted & Supplement Hub – Supplementing Success, Sustaining Growth
🏆 Winner: Wolfenden & Tiger – From Shed Loads of Keywords to Market Leader

Also nominated:

• Another Concept & RugbyPass – The Top 100 Men’s Rugby Players
• Click Consult & UEFA – Performance beyond the pitch
• Evoluted & Supplement Hub – Supplementing Success, Sustaining Growth
• House Digital & EGO – A Co-ordinated Approach

Best Social Media Campaign – Sponsored by McCann Content Studios
🏆 Winner: AO.com – AO Christmas Saved Campaign

Also nominated:

• Carousel & Renaker – Building Community for Manchester’s Leading Property Developer
• Edison Media Ltd & Sandcastle Waterpark – Making waves with Sandcastle Waterpark
• Principles & C.K Tools – Social-first product launch powered by community

Best Out of Home Advertising Campaign
🏆 Winner: Clay Creative & Global Brands Ltd. – Hooch 30th Anniversary

Also nominated:

• Edison Media Ltd & JD Sport x Nike – An International Takeover

Best Social Purpose Campaign
🏆 Winner: Be Broadcast & On The Tools – The Lost City

Also nominated:

• 3manfactory & Merseyside Waste and Recycling Authority – Helping the Liverpool City Region Recycle Right
• Liverpool City Region Combined Authority – Nature Needs Your Help
• The Broadway Bradford – Bradford’s Largest Sensory Room

Best Tourism & Leisure Campaign
🏆 Winner: Holdens & Heritage Great Britain – Taking Snowdon Mountain Railway’s PPC Performance to New Heights

Also nominated:

• Boutique & Exodus – Building brand through smart targeting and media buying
• Catapult PR & Langley Castle – The Grand Backdrop Hotel
• Dead Pixel & Marketing Manchester – Visit Manchester TVC
• Destination North East England, VisitBritain & Sony Pictures – #VisitIfYouDare Tourism Campaign with 28 Years Later
• Effect Digital & The Savoy – Transforming Timeless Legacy into High Performance
• The Avenue Agency & Saint Lucia Tourism Authority – Saint Lucia Stories
• Vivid Everywhere & Visit Peak District & Derbyshire, Visit Derby – Summer is a Big Deal

Best Health Campaign
🏆 Winner: Vivid Everywhere & Cheshire and Merseyside Cancer Alliance – Two Minutes of Chat

Also nominated:

• Boutique & Exodus – Building brand through smart targeting and media buying
• Catapult PR & Langley Castle – The Grand Backdrop Hotel
• Dead Pixel & Marketing Manchester – Visit Manchester TVC
• Destination North East England, VisitBritain & Sony Pictures – #VisitIfYouDare Tourism Campaign with 28 Years Later
• Effect Digital & The Savoy – Transforming Timeless Legacy into High Performance
• Holdens & Heritage Great Britain – Taking Snowdon Mountain Railway’s PPC Performance to New Heights
• The Avenue Agency & Saint Lucia Tourism Authority – Saint Lucia Stories

Best Education Campaign
🏆 Winner: Waterfall & The University of Manchester – Do Things Differently

Also nominated:

• Calderdale College – Unleash your full potential
• JACK RYAN & Robert Gordon University – Undiscovered Aberdeen
• University of Sunderland – We Make it Happen
• Waterfall & Aston University – University Will Never Be The Same Again

Best Professional & Financial Services Campaign – Sponsored by No Drama
🏆 Winner: Route Agency & Darlington Building Society – Community Saving

Also nominated:

• Embryo & Dental Law – From Clinic to Claimant
• JBH & Better.co.uk – Category Page Links Drive 60% Revenue Uplift

Best Property & Construction Campaign – Sponsored by BIG Partnership
Highly Commended: Space & Time and Holdens & Avant Homes – Less Moving, More Living: Redefining the Homebuying Journey
🏆 Winner: Be Broadcast & On The Tools – The Lost City: Silent Suicide Crisis

Also nominated:

• Bewonder* & Caledonia Park Designer Outlet – Never Grow Up
• Bonded Agency & The Arch Company – From property agents to paid search ads
• Cast Can & Gecko Homes – Lasting Roots, Local Impact. Redefining Shared Ownership Through Community-First Marketing
• Effect Digital & Way of Life – Breaking the Lease-ing Ceiling: How Way of Life Redefined BTR Marketing
• Enjoy Digital & Hunters Estate Agents – Local PPC Restructure Driving 70% More Valuations with 23% Lower CPV
• Freshfield & Breck Homes – Trust Breck campaign
• SLG Agency & Quelfire – Because its your job to know 2
• Tangerine & Wavin – Made for the Trade: Hep2O Keyless

Best Ecommerce/Retail Campaign
🏆 Winner: HUB & Jorvik Tricycles – Putting the wheels in motion for a tricycle revolution

Also nominated:

• Bonded Agency & Primal Strength – Using data to ‘pump up’ B2B sales
• Evoluted & Supplement Hub – Supplementing Success, Sustaining Growth
• House Digital & EGO – PDPs on Point
• HUB & CareCo Life – A lifestyle-first magazine to break stigma and push sector boundaries
• JBH & Cosmetify – 421% ROI with a Digital PR Glow Up

Best FMCG Campaign – Sponsored by Tall
🏆 Winner: ZEAL & Cheez-It, Kellanova – Cheez-It UK&I Launch

Also nominated:

• Boutique & Astonish – Cleaning Up In A Crowded Category
• Campfire & Vimto – Love the Taste
• CNS Media & Applewood Cheese – Every Slice Tells a Story
• iMP & Tofoo – Tofoo Summer Tour

Best Not-For-Profit Campaign (Purpose-Driven) – Sponsored by Colony
🏆 Winner: Vivid Everywhere & Cheshire and Merseyside Cancer Alliance – Two Minutes of Chat

Also nominated:

• Be Broadcast and Weber Shandwick & Movember – Driving the UK’s First Men’s Health Strategy
• Hydra Creative & St Luke’s Hospice – Strength in our Numbers
• Marriott Communications & Firefly International – Brighter Futures Appeal
• Novi Digital & Re-engage – Driving Sign-Ups and Building Trust Through the Empathy-Efficiency Model
• Royal Armouries Museum – Slaying on TikTok
• Sheffield Children’s Hospital Charity – Christmas Campaign
• Sway PR & Mitch Hutchcraft – Project LIMITLESS, the longest ever climb of Everest
• Sway PR & SSAFA (The Armed Forces Charity) – Shining a light on Project Fire and Ice
• Yorkshire Agricultural Society – The Great Yorkshire Show

Best Not-For-Profit Campaign (Non-Charity) – Sponsored by Colony
🏆 Winner: TMC Strategic Communications & Thames Valley Police – It Does Matter

Also nominated:

• Bonded Agency, Story & Fresh – Smoking Survivors Speak Out: Helping Our Region Quit Smoking
• Hitch Marketing & Wirral Council – ‘Breathe Better’ air pollution education and awareness campaign
• Route Agency & Dance City – Dance For All
• Socialike Media Limited & Merseyside Police – Dear Merseyside
• Together an Active Future & Blackburn with Darwen Council – We Are Undefeatable

Prolific Marketing Rising Star Award – Sponsored by Access Industry
🏆 Winner: Megan Daniels – Hydra Creative

Also nominated:

• Ausrine ‘Inny’ Vaiciute – Circus PPC Agency
• Ben Ashcroft – Edison Media
• Emma Tarleton – We Are Boutique
• Eve Munro – PureGym
• Haris Shahzad – One Agency Media
• Suzie Heylings – Vivid Everywhere
• Wiktoria Sobczyk – Yellow Cherry

Prolific Marketer of the Year – Sponsored by Glaisyers
🏆 Winner: Craig Hannon – The Anfield Wrap

Also nominated:

• Alina Zheleznyakova – NationWide Laboratories
• Andy Howells – NCUK
• Daniel Coole – Liverpool Cathedral / Diocese of Liverpool
• James Hamer – Cast Can
• Nick James – Vega
• Rebecca Beck – Sheffield Children’s Hospital Charity
• Rui Frias – Kellanova