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Awards / Accreditations

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PRCA Measurements Champions

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Winner of seven global AMEC Awards

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Winner of 60 peer-judged industry accolades for Content, Social Media & Media Relations

Dare Awards 25 Winner (2)

PRCA DARE Awards 2025

AMEC Award

AMEC Awards 2025

About Smoking Gun

As the agency for ballsy brands with brains, we welcome the creatively courageous who want to stand up and be counted. 

Smoking Gun helps B2C and B2B organisations to achieve their business goals by increasing visibility, likeability and memorability through ingenious marketing communications.

Our creative storytelling approach, underpinned by data, insight and rigorous measurement, has the ability to shift the big metrics – and it’s this that makes us the trusted partner for brands looking for tangible impact.

Our social media, influencer and media relations campaigns shift behaviour, build trust, and change perceptions. We move audiences to action. 

Smoking Gun’s pioneering ‘6i’ process is a proven, replicable strategic model to achieving the most effective results from an earned media first approach. It has been globally recognised with nine AMEC Awards for effectiveness. 

Our well established team of strategists, digital experts, publicists and former national news editors will challenge you to think differently and exceed your expectations.

Smoking Gun

Meet the Team

MAIN HEAD SHOT RICK
Rick Guttridge
CEO & Owner
MAIN HEAD SHOT HAYLEY
Hayley Peters
Planning and Strategy Director
Rose Allerston
Rose Allerston
Agency Storytelling
MAIN HEAD SHOT SARAH
Sarah Twyman
Head of Consumer & Client Services Director
MAIN HEAD SHOT CARLY
Carly Chell
Social Media & Influencer Director
MAIN HEAD SHOT CARL
Carl Stroud
Chief Storyteller
Lee Simpson, Senior Account Director B2B
Lee Simpson
Senior Account Director B2B
Jonnie Gregory, Social Media Account Director
Jonnie Gregory
Social Media Account Director
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Tailang Bu - Consumer Marketing Lead UK & IRE
Philips
The team demonstrated the perfect blend of strategic prowess and creative storytelling to bring us to the fore - and the commercial results are undeniable.
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Alice Plimmer - Senior Brand Manager
PZ Cussons
A down to earth, extremely competent and enthusiastic team who are able to adapt and move quickly - they feel like a natural extension to our own team.
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AMEC Judging Panel
AMEC
Smoking Gun stands out for its insight and ambition, earning recognition for excellence in communications planning, research and evaluation at the 2025 global AMEC Awards.
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Larry Roles - Head of Marketing
Alton Towers
The reaction has been phenomenal. When we read that we are held in higher regard than Disney, we must be doing something right! Thank you Smoking Gun for your hard work and tenacity.
Deeset
James Lamplugh - Commercial Director
Dee Set and Reapp
We’re delighted with the job that Smoking Gun has done over the last year in not only continuing momentum of the Dee Set Group amongst media but also introducing a new brand to the market in Reapp, securing some seriously impressive coverage amongst our most sought after media publications. Smoking Gun’s drive and commitment to deliver the highest level is evident through everything they do, making the agency a real pleasure to work with.
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The nation's biggest brands trust Smoking Gun to deliver on their biggest moments

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Want to hear the key stories shaping the PR, social media and influencer landscape?

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Want to chat to our CEO about your brand goals and challenges?

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Read our report on how to increase brand memorability and likeability

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News stories about Smoking Gun

Address
Third Floor, Rational House, 64 Bridge Street, Manchester, M3 3BN

Skills

AI Visibility Business Reputation Management Communications Strategy Content Creation Corporate Communications Crisis Management Data & Analytics Digital PR Influencer Campaigns Integrated communications (B2C and B2B) Measurement & Evaluation Media Coverage PR Insights Media Training PR Strategy Social Media Strategy TikTok