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The Very Group’s Chief Technology Officer to speak at Digital City Expo


The latest speaker revealed for the Keynote Theatre at Digital City Expo is none other than The Very Group’s Chief Technology Officer, Andy Burton.

At The Very Group, formerly Shop Direct, Andy leads a 275-strong technology team as The Very Group continues to invest in and transform its technology and platforms.

He joined The Very Group as CTO in May 2019 from The Stars Group, a global leader in online gaming, where he was made director following the company’s merger with Sky Betting and Gaming in 2018.

His talk at Digital City Expo, which will focus on how retailers can adapt to the modern age, is the latest to feature alongside talks from the likes of Unilever’s Global eCommerce Director for Beauty and Personal care, Microsoft’s Advertising Sales Director and BBC’s Voice and AI Tester.

The Very Group is the UK’s largest integrated pureplay digital retailer and financial services provider, with annual sales of £2 billion. Their largest and fastest-growing retail brand is, followed by the sites.


His talk, titled ‘The Agile Retailer’ will explore how retailers can adapt to change at lightning speed, enabling them to improve hundreds of customer experiences on a weekly basis.

His insight into the eCommerce sector and experience at one of the UK’s largest digital retailers,, will be shared at his talk on the Keynote Theatre at Digital City Expo, which runs on Wednesday 11th and Thursday 12th March at Manchester Central Convention Complex.

Shop Direct rebranded to The Very Group earlier this month

Andy said: “I’m very much looking forward to attending Digital City Expo. It’s a great platform for both sharing my experiences of working in digital businesses over the last 20 years, and to hear from others about how they’ll be driving their organisations forward in this new decade.

“At The Very Group, we’re passionate about putting the North West on the map as a hub for great tech and data careers and helping to develop the next generation of digital talent,” said Andy Burton. “This type of event plays an important role in bringing tech businesses together to share best practice and showcase everything our region has to offer.”

Digital City Festival will celebrate the entirety of the digital industry, looking not just at the success of the sector in the North of England, but what is happening beyond the region. Register to make sure you’re involved.

It comprises not just the expo – where thousands of professionals will gather in the interests of collaboration – but also the Digital City Awards, networking opportunities and a host of fringe events championing digital.

Opportunities to sponsor and exhibit at Digital City Expo are available now. Find out more here, or contact Becky Mellor on, or 0161 533 0681.

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