Manchester-based Sway PR has appointed Mark Wardle to head up its Sports team.
Wardle joins from tech specialists, Jargon PR, where he was Account Executive. Prior to that he was at Starcom in London, but has always aimed to work in sports.
“I’m delighted to be joining Sway PR; the people and culture are fantastic, and they are always committed to doing their very best for every client, an ethos I share wholeheartedly,” he said.
“I’m joining Sway PR at a very exciting time as they expand the amazing work they are doing in the UK and internationally – it’s great to be part of it. Heading into an Olympics year, I’m very excited to be helping to create amazing work for our clients.”
Sway recently restructured to create 3 divisions, Consumer, Sport and B2B.
“Manchester is home to some of the country’s biggest sports clubs, brands and governing bodies. It’s a natural base for our growing sports team and we are delighted to have Mark join us to realise our vision for Sway’s Sports PR team,” said Mark Hayward, Managing Director at Sway PR.
“Mark brings not only a wealth of experience and talent, but a real passion for the sector, something that made him an obvious choice for the role.”
Wardle’s brief also includes growing his team, which already works with clients including Portfolio Sport, Acme Whistles and Precision Fuel & Hydration.
