Sway PR is expanding to Scotland with the appointment of Guy Robb as its head of B2B PR, adding to its existence presence in Leeds and Sheffield as well its Manchester base.
Robb previously worked for Integris Communications, a leading Scottish Tech PR Agency, for seven years before freelancing for the last six years and working with brands such as Toshiba Medical Visualization Systems as well as Oracle tool developers and IoT systems designers.
Robb also brings a wealth of business experience having held senior management positions within global organisations such as Ingenico, where he was director of product management and director of product development.
Sway PR has recorded a 350% increase in turnover since 2020, having expanded from consumer PR into tech, charity and the B-2-B sector.
In 2022 Sway PR was recognised with a win at the Creativepool Awards, with judge Sabine Huckmann calling their work “PR craftmanship,” and the company has recently restructured to create three divisions; Consumer, Sport and B2B.
Mark Hayward, managing director at Sway PR, said; “Guy has a fantastic track record of delivering for his clients. He fits in perfectly here and has already made significant contributions to our B2B clients.
“Having been responsible for many successful products in his career to date, he understands what it takes to launch new products and generate powerful media coverage.”
Robb will be heading up the new B2B team at Sway PR with the view of growing the department and continuing the award-winning work from the team.
“We have ambitious growth plans ahead and Guy is a key part of delivering our vision for Sway PR,” added Hayward. “Not only are we delighted to be adding Guy’s experience and PR acumen to the team, but our latest addition also adds our first base in Scotland – broadening the scope of work we can take on.”
Sway PR is already working with trade and business clients including The Watchword, Linten Technologies and SynaptixBio, with a number of new projects due to commence in October.
Robb added; “I’m delighted to be joining Sway PR; the people and culture are fantastic, and they are always committed to doing their very best for every client, an ethos I share wholeheartedly.
“I’m joining Sway PR at a very exciting time as they expand the amazing work they are doing in the UK and internationally – it’s great to be part of it.”
