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Steven Bartlett joins health and wellness specialist as marketing co-founder following £4m investment round

Steven Bartlett

Health and Wellness specialist UNTIL has named Steven Bartlett as its marketing co-founder following his latest investment into a sector, valued at £3.5T globally.

Launched in 2021 and now led by entrepreneurs Vishal Amin and Alex Pellew, UNTIL brings a revolutionary concept to the health and wellness marketplace. Where health and wellness practitioners previously reported struggling to make a living due to the crippling cost of accessing equipment and facilities, UNTIL’s pioneering model puts the professional first.

With 250+ self-employed practitioners across 30+ different training, treatment and therapeutic disciplines, UNTIL allows these experts to work on their own terms, using its state of the art facilites and support services, and never taking a percentage of their earnings.

Bartlett will help drive the development of the brand, and guide the expansion of the business into the US market for the first time. His involvement will encompass spearheading strategic initiatives, overseeing creative and content development and driving media exposure. His investment, part of a £4m investment round, will be used to fund this expansion as well as the creation of more powerful digital tools to help UNTIL members grow their businesses.

Bartlett’s appointment comes as UNTIL plans to expand its offering both in the UK and internationally. In addition to their locations in Soho and Liverpool Street, UNTIL is due to add a third to its growing portfolio in Marylebone later this year, which will diversify its services with additional offerings such as dentistry. UNTIL aims to open a further 40 facilities in at least five cities within the next four years.

With more than 5,000 sessions now being delivered by UNTIL professionals every month, the business has doubled its sales in the last 12 months and has a revenue forecast of £1.75m+ ARR and £100m ARR within the next five years.

Bartlett said: “As an entrepreneur, I have become increasingly obsessed with my health and wellness. Without our physical and mental health in good shape, we have nothing. Yet the health and wellness market is broken. When I heard about this, I not only believed, I knew that there must be a better way. That’s why I’ve joined forces with UNTIL – this disruptive solution rebalances the scales and puts healthcare and wellness professionals first.

“I believe in that vision and more importantly, the people behind it. There hasn’t been a fair option, until now, and I’m extremely proud to be joining a business that will change the health and wellness landscape forever.”

Amin, Co-Founder and CEO at UNTIL, said: “Steven shares UNTIL’s mission to champion the hard-working entrepreneurs in this industry. They have been overlooked for too long, and it is time for change. UNTIL is determined to spearhead that change, and we are confident that with Steven’s investment and personal involvement as marketing co-founder, we will catapult this business to new heights

Fellow co-founder and CXO of UNTIL Pellew added: “I can’t think of someone more aligned with the direction of UNTIL than Steven. We exist to help wellness practitioners break free and create their own thriving business. Steven is not only passionate about wellness but is also one of the most respected and successful entrepreneurs of his generation. With his support, we can change the landscape of the wellness industry for the better, putting power back into the hands of practitioners.”

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