The PHA Group has unveiled former Edelman associate creative director Mike Chivers as its new creative director.
Chiver will work closely across the agency’s regional hubs in London, Manchester, Leeds and Wokingham, bringing 12 years of industry experience to the role.
While working at Edelman, Chivers transitioned from the brand team to the Deportivo creative practice, before helping to shape a new department dedicated to connected storytelling and amplifying integrated creative briefs across social.
In that time he worked on campaigns that sought to level the playing field for football fans and players, found new ways for big brands to celebrate milestone anniversaries, became immersed in the world of sustainable and circular fashion and home furnishings, and helped expats feel like locals no matter where they are.
Past client experience includes Heineken, Mars Inc., HSBC, Primark, Starbucks and Nissan Europe.
Chivers said: “The PHA Group provides a unique opportunity; their teams are so smart, already deliver outstanding results for clients, so this is an opportunity to bolster their creative offering as they grow.
“I saw real synergy between their overall vision and my experience, both passionate about harnessing the potential of earned storytelling. They spoke my language and that was refreshing. Accepting the challenge at the start of the year, I’m eager to see what the future can hold.”
Group MD Shelley Frosdick said: “Mike gives us the opportunity to accelerate our Creative offering at PHA, harnessing the exceptional talent we already have within the business. From the moment we first met Mike we knew he would be a great fit for us, he brings a refreshingly honest approach to creativity and we are excited to see him shape and build out an industry leading creative division.”
Fellow group MD Stuart Skinner added: “The scope for creative campaigns across our corporate, consumer and reputation practices continues to grow and having Mike on board will ensure work is of the highest standard. Taken together with our growing digital and social expertise, creative will allow us to provide a truly end-to-end solution for clients across the board. It’s a very exciting development for the agency and will power the next phase of growth this year.”