Liverpool’s Uniform Group has promoted Caroline Whittaker to its board of directors.
Caroline Whittaker becomes Strategy Director at the group, having played a pivotal role in its brand off-shoot, Continuous.
“Caroline has been instrumental in Continuous’ success, fostering high levels of trust with clients, partners and peers,” said Continuous Managing Director, Stephen Ardern, says:
“She has a valuable ability to create simple, actionable and effective strategy, and our clients are responding to that. It seems only right that she should not only help to shape our clients’ businesses, but also use her experience to confidently mould Continuous’ future.”
Whittaker began her career in marketing at BAFTA in Los Angeles, moving into client consultancy and strategy roles for independent creative agencies across the Northwest.
“I’m thrilled to be joining the board at such an exciting time of growth. I’m looking forward to using the strategic thinking I employ with clients to make an impact across the business,” she stated.
Uniform Group Founder and CEO, Nick Howe, added:
“Uniform Group businesses blend strategy, creativity and technology to help our clients understand, navigate and better prepare for the future. Caroline’s appointment to the board reflects the impact she’s had on Continuous and what she can do for the rest of our business.”
