Brazil Street has been appointed to work with LloydsPharmacy Online Doctor, with a new integrated campaign launching this week across TV, audio, social and print.
The appointment will see Brazil Street working alongside Brighton-based creative agency Designate to bring LloydsPharmacy Online Doctor’s new brand positioning to audiences across the UK, built around the promise: “If it matters to you, it matters to us.”
The campaign goes live this week, following the creation of a media plan conceived following extensive audience research and insight work, helping Brazil Street to identify how and where to reach the most relevant audiences and “informing an integrated approach across TV, audio, social and print.”
READ MORE: Manchester agency lands £165m build-to-rent development launch brief
LloydsPharmacy Online Doctor provides convenient access to online healthcare services, enabling patients to seek treatment and professional medical support remotely. The new campaign is designed to strengthen awareness of the service and communicate a more personal, human approach to online healthcare.
Brazil Street has worked closely with Designate, an independent creative agency based in Brighton, throughout the development of the campaign. The two agencies have collaborated on the strategic and creative journey, with Designate developing the new brand platform and Brazil Street shaping the audience-led media strategy and activation around it.
Chris Brown, director at Brazil Street Ltd, said: “We’re delighted to welcome LloydsPharmacy Online Doctor to Brazil Street and see the campaign go live. Extensive audience work has shaped the media strategy from the outset, and it’s been a pleasure working so closely with the talented team at Designate to bring the campaign to life.”
