Media Agency Group is on the campaign trail to celebrate Paris Saint-Germain’s Oxford Street store opening.
The launch campaign initiative is geared towards igniting excitement and anticipation for the grand opening of PSG’s new store on the world-famous Oxford Street, using a range of media channels across Central London.
The Parisian outfit has become the first non-British sports club to establish a presence in the UK capital, the latest stride in the club’s strategy to create a permanent retail network in the world’s major cities and connect with Paris Saint-Germain fans globally.
Developed by the team at Manchester’s Media Agency Group, the campaign aims to resonate with Paris Saint-Germain fans worldwide, seeking to forge a compelling visual identity and create a powerful impact at the core of the capital.
Tylo Penson, account director at Media Agency Group, said: “We are thrilled to have collaborated with Paris Saint-Germain to facilitate the launch of their new store on Oxford Street. Looking ahead, we are excited for future collaborations with PSG, delivering innovative campaigns that resonate with audiences worldwide.”
