Simon Rigby has joined Media Agency Group as its new Head of Broadcast.
The former Channel 4 Agency Sales Manager joins from Open Partners where he was Sales and Marketing Partner, prior to that he spent more than 3 years at Finecast, with a third of that as Associate Director.
“Media Agency Group have an amazing and ever-growing broadcast client-base, and importantly, they are receptive to the most advanced solutions in the TV market, both in the UK and abroad,” he said.
“Media Agency Group is the right place for me to assist clients in taking their TV advertising to the next level, by either helping them to test out TV for the first time, or to constantly refresh their plans as the market becomes more and more fragmented. I’m excited for the challenge ahead.”
At the MediaCity firm he’s been tasked with strengthening its offering across TV, Broadcast and Digital.
“With Simon now on our team, Media Agency Group will continue to offer best in class solutions to match our clients requirements in a field that is currently undergoing huge change, with consumption habits shifting to include streaming and online services,” added John Kehoe, CEO of Media Agency Group.
“Simon’s wealth of experience in both traditional broadcast and addressable products demonstrates Media Agency Group’s desire to move ahead of the curve and ensure we integrate new and exciting opportunities into client’s strategies.”
