Media Agency Group has worked on the new festive campaign for Manchester-based The Fragrance Shop.
Centring around a television commercial, it’s been timed to roll out over the peak retail period leading up to Christmas. The aim was to focus on the range of products, but also its membership scheme.
“It’s a really exciting time for TFS as we launch our first TV advert. At this time of year, fragrance gifting is top of mind,” explained Rachel Goalby, Chief Marketing Officer at The Fragrance Shop.
“We wanted to highlight the benefits of our membership with fun and memorable creative, delivered as part of a 360 campaign. We chose to work with MAG for our media buying and look forward to a successful partnership.”
Danielle Hewitt, Associate Director at Media Agency Group added:
“We are thrilled to partner with The Fragrance Shop to bring this exciting campaign to life, the campaign is set to air across prominent channels during the peak retail period in the lead-up to Christmas, ensuring maximum visibility and engagement with consumers.
“Broadcast TV was the obvious solution to educate audiences on the MyTFS offering, and encourage both instore and online sales during this key period.”