Full-service marketing agency HUB has delivered a new website for Acuity Law, consolidating six microsites into a single platform to support the firm’s national growth plans.
The project involved redesigning and migrating more than 100 pages to a new WordPress site, alongside work on brand strategy, corporate photography and motion graphics.
Founded in 1999, Acuity operates across five offices in England and Wales. The firm sought to streamline its fragmented online presence as it prepares for growth over the next three years.
Leeds-based HUB’s content and SEO teams rewrote and optimised website copy, migrated the microsites and introduced a new content template across key service pages.
The platform was developed with accessibility in mind, working towards WCAG 2.1AA standards through considerations including colour palettes, page structures, navigation and keyboard shortcuts.
Following the launch, Acuity has expanded HUB’s remit to include ongoing management of PPC and SEO campaigns.
Emily Percival, Digital and Social Media Manager at Acuity Law, said: “As Acuity Law plans for the next phase of national growth, having the digital infrastructure in place to match that ambition was vital. We needed an agency that could combine high-level technical web development with a genuine understanding of the legal sector’s complexities. HUB delivered that on every front.
“Executing a site build of this scale alongside a brand positioning project required a huge amount of adaptability. HUB didn’t just produce a website that hit all of our objectives; their ability to support us across brand strategy and performance marketing is an invaluable asset.”
Rob Shaw, CEO at HUB, added: “Acuity Law is a dynamic and forward-thinking business with exciting aspirations for national growth. In a highly regulated sector, the challenge was much more than just designing and building a compelling website; it meant consolidating complex sub-brands and empowering Acuity’s internal teams with operational independence post-launch.
“Supporting Acuity beyond the initial build, driving brand strategy, and supporting ongoing performance is where HUB’s integrated approach delivers real value for clients, and we’re excited to continue supporting them on the next stage of their journey.”
