Integrated communications agency Refresh has been appointed by Dog & Bond, the bake-at-home dog treat brand, to lead its PR and media relations activity ahead of the busy Christmas period.
The brief will see Refresh spotlight Dog & Bond’s unique positioning this quarter, putting pet bonding and interactive experiences at the heart of the campaign. The agency will drive brand awareness and online visibility for Dog & Bond through a targeted media relations campaign designed to secure high-quality online and print coverage.
Refresh will also manage media sampling, creative mailers, and product reviews, introducing journalists, influencers, and pet-loving audiences to the unique joy of baking for their dogs at home.
Rick Hollister, director at Refresh, said: “We’re hoping to set tongues and tails wagging with our latest client win, and help Dog & Bond fetch the attention it deserves. The brand’s unique focus on emotional connection, premium quality, and interactive experiences makes it stand out in the pet market. Our campaign will help Dog & Bond’s story reach a broader pet-owning audience in time for the festive season, helping more owners create tasty treats and memories with their dogs.”
READ MORE: Chester Zoo brings conservation to the classroom in new online partnership
Dog & Bond fosters meaningful interaction between dogs and their owners, turning treat time into a shared, memorable experience. The brand was founded by Avi Nagel to bring fun, creativity, and connection to the dog-owner relationship.
Nageli’s childhood memories of caring for and feeding puppies inspired the brand’s focus on bonding-focused, DIY treat kits. Each product is made with human-grade, natural, grain-free ingredients, free from nasties, and designed to make gifting and sharing wholesome treats with pets easy and fun.
It offers an award-winning range of easy-to-bake dog treat kits made with natural ingredients, perfect for pet owners looking to gift something special over the festive season.
Nagel said: “Refresh impressed us with their passion and enthusiasm for our brand and their knowledge of the market and media. Working with the Refresh team gives us the perfect platform to reach more pet lovers and help them share special moments with their dogs this festive season.
“We started Dog & Bond to bring pet parents and their four-legged friends closer together. Our kits are about more than baking treats, they’re about creating memories and celebrating the joy dogs bring to our lives.”
