Specialist corporate and B2B communications agency, Petal & Co, has announced the appointment of Barry Maginn as strategy director, as it continues on an impressive growth trajectory and further invests in its service offering and market proposition.
With almost 15 years’ experience in B2B communications, Maginn has spearheaded teams in prominent agencies throughout the North West and London. Previously B2B business director at Manchester-based Tangerine Communications, his achievements include the expansion of B2B divisions and development of cutting-edge client services and campaigns that consistently outpace the fast-evolving B2B communications landscape.
Petal & Co has established itself as a strategic consultancy working with ambitious, fast-growth businesses and the leading investors and advisers that enable these businesses to grow. The agency’s model guarantees senior-level expertise to every client with an experienced team that offers strategic direction and high-quality delivery on every brief.
In the newly created strategy director role, Maginn is responsible for guiding Petal & Co through its next growth phase and adding strategic weight to the agency’s offering, supporting its goal to exceed client expectations and deliver best-in-class work. He will help to evolve the agency’s brand, enhance visibility and engage business owners.
Jessica Wilkinson, founder of Petal & Co., said: “We’ve grown consistently every year and we’re really proud to have built long-standing relationships with clients we love working with. We’re now investing in the team to make sure our best work is yet to come.”
Maginn added: “Joining Petal & Co at this pivotal time is a fantastic opportunity. After some impressive growth, based largely on the agency’s strong reputation and referrals, we’re now in a position to be much more proactive with the next phase of our expansion and development.
“I’m looking forward to contributing to this evolution as well as to supporting our existing clients’ growth through innovative comms strategies that deliver real commercial results.”
Manchester-based Petal & Co’s client portfolio includes professional services giants BDO and one of the UK’s most experienced investors, BGF, as well as innovative market-shapers in B2B sectors such as Advanced Supply Chain Group, Voicescape, and Duo, spanning sectors from manufacturing, recycling and logistics to fintech and AI.
Maginn’s appointment follows on from the hire of Sarah Suthers as PR Account Director in 2023. Prior to joining Petal & Co, Suthers spent 11 years at Stein IAS.
