Northern digital design studio magneticNorth and London-based innovation consultancy Fluxx have finalised their merger – announced a year ago – to become Magnetic.
The organisations revealed their intention to come together as a new “innovation powerhouse” in March 2021, and since then has grown in size by a quarter.
Its stated mission is to “design better futures”, working on an “industry agnostic” basis. Clients of Magnetic include Condé Nast International, Landsec, the BBC, Which?, National Grid, and the British Library.
Lou Cordwell OBE, the Chief Creative Officer at Magnetic who was magneticNorth’s founder, said: “People are coming out of the post-pandemic economy wanting to address some of the wrongs that were highlighted, looking to deliver a more inclusive model of growth.
“In Manchester, digital adoption is accelerating our economic growth. There’s a huge spotlight on the North, and we’re passionate about continuing support innovation-led business growth across the UK and beyond.”
Jenny Burns, the CEO of Magnetic, also said: “Covid has amplified the moral obligation we have to improve the world around us. It’s spurred the long-overdue reinvention of how we live, how we work, how we interact, the use of urban spaces, and the application of technology.
“The trend towards adoption and accessibility of digital products and services has fast-forwarded by years and the lines between place and online have rapidly blurred, which means design and innovation capabilities will be more critical to business than ever before… Designing with optimism is to believe in the potential to create a better future. That is our purpose.”