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England Athletics partners with Manchester agency


Skylab is the new long-term digital partner for England Athletics, the membership and development body for grassroots athletics and running in England.

The Manchester agency has been tasked with creating the body’s new digital strategy as well as the design and build of the its website.

Chris Jones, CEO of England Athletics, said: “Part of our on-going review process highlighted that we needed to streamline how we operate digitally to help our member clubs and athletes access our services, programmes and discounts as quickly, efficiently and in as personalised a fashion as possible.

“Our new website is designed to cater for everyone and reflect our key values of ‘Pride, Integrity and Inclusivity’ by ensuring that everyone has access to the information they need, when they need it.”

Skylab has previously worked on a new website for the International Table Tennis Federation.

Nigel Collier, CEO of Skylab, added: “Digital innovation and strategic partnerships are at the core of what we do and with a 13-year heritage in digital strategy, websites and web applications for the sport, health and leisure sectors, including working for many national associations and world federations, our experience and expertise is a great fit with England Athletics’ strategic plan.”

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