On The Beach launches major campaign on Christmas Day
On The Beach launched its new summer 2022 campaign on Christmas Day.
It’s the first since the Manchester beach holiday specialist appointed Quiet Storm as its new creative agency.
It stated that the multi-million pound campaign would move it into new strategic territory - focusing on increasing brand recall and consideration.
“Sunshine, getting up at midday and not having to think about cooking or washing-up… holidays are hands down the most wonderful time of year and we’re thrilled to have created these ads with Quiet Storm to show the pure joy and celebration that comes with our annual stint in the sun,” said Zoe Harris, Chief Marketing and Customer Officer at On the Beach.
“On the Beach absolutely gets just what a holiday means to our customers - more so than ever after two Covid-disrupted years for travel - and we’re so excited to be able to give those customers something to make their holidays even more special with our brand new Free Airport Fast Track and Lounge Access offers.”
The television adverts are soundtracked by Andy Williams’ The Most Wonderful Time of the Year and are supported by out-of-home, video-on-demand, radio, digital and social adverts.
They debuted on ITV, ITV2, Channel 4 and Channel 5 at 9.15pm with a voiceover from Sir Trevor McDonald saying: “And now an update from On the Beach. The most wonderful time of the year is actually just around the corner. So stay tuned, and happy holidaying.”
“The team have captured real people’s emotions around the reality of summer holidays abroad,” added Trevor Robinson OBE, founder and Executive Creative Director of Quiet Storm.
“Adland too often depicts holidays as sun-kissed, stress-free cliches! We wanted to playfully capture the joy of family holidays abroad as well as the inevitable chaos of airport security and never-ending check-in queues. Which if you book with On the Beach, you get to avoid! We’re very proud of this campaign which really champions the customer.”