On the Beach has appointed a new creative agency after its split from Uncommon this summer.
The Manchester-based online holiday firm has brought in Quiet Storm, following a competitive pitch process, understood to have included BBH, Mother and New Commercial Arts.
Quiet Storm’s first campaign will be Summer 2022, which is expected to be very different from the previous creative, which featured Iggy Pop. At the time of the initial review, On the Beach said it was moving onto its “next stage of development” in the wake of the Covid-19 pandemic, which has hit the travel industry. In 2020, the company’s CEO announced he was forgoing his salary as a result.
The new creative will be overseen by On the Beach’s Chief Marketing & Customer Officer Zoe Harris, who joined 2020 from GoCompare.
“We’re really proud of the consumer champion stance On the Beach has taken over the last couple of covid-challenged years,” said Harris.
“From holding the industry to account on their aggressive use of Refund Credit Notes (vouchers) rather than giving their customers cash refunds, to us stopping selling holidays entirely in Summer ’21 given the uncertainty of those holidays going ahead, and providing our customers with free covid tests to help get people holidaying again – we’ve really put our money where our mouth is in being customer first.
“We’re excited to build on that in 2022 to help make the best week or two of our customers’ years even better. Quiet Storm’s campaign beautifully brings to life how our customers feel when they go on their beach holiday and – with everything crossed – after a couple of years without one, getting away again next year is going to be even more special.”
Trevor Robinson OBE, Founder and Executive Creative Director at Quiet Storm added:
“It’s great to work with a brand team that are so creatively ambitious and want to do work that connects deeply with real people. We’re really proud of the campaign which builds on a unique consumer insight for the category.”