Manchester-headquartered Kids Insights, the leader in kids’ market intelligence, is entering its eighth market by launching in Brazil.
Kids Insights Brazil will start surveying 410 kids a week in the country, resulting in a total of 21,000 children being surveyed each year to provide companies with access to real-time market intelligence.
CEO Nick Richardson said: “Brazil is a significant market, which is changing and developing at such a significant rate – meaning that companies who are creating content and products for children are finding it increasingly difficult to understand children’s ecosystems and what that means for them.
As part of the launch, Kids Insights has teamed up with Kids Corp, the leading kids’ digital company in Latin America.
Demian Falestchi, CEO of Kids Corp, said: “The products and services we launch with Kids Insights will allow advertisers, agencies and content creators to access to very valuable information about the preferences, behaviours and trends of our segment, something that until today was almost impossible to find. It’s our mission to empower all actors from the digital ecosystem for children, and information is power.”
