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The Insights People expand into Europe and announce major new clients

Nick Richardson

Manchester-based The Insights People has expanded into Europe and announced a raft of major new clients including Liverpool FC and Warner Bros.

The leading Kids Insights service was launched in mainland Europe at the start of this month and will be surveying more than 200 children every week in Germany, France, Italy and Spain.

This will result in a total of 40,000 children being surveyed in continental Europe each year, as the business continues to work towards its vision of being the global leader in child-focused market intelligence.

In the UK, Liverpool FC, Warner Bros and Immediate Media – the publisher of LEGO’s UK magazines, Radio Times, and Top Gear and Match of the Day magazines – have signed up for the company’s real-time surveys.

CEO Nick Richardson (above) said: “It is testament to the strength of our proposition that we continue to enjoy significant growth as more and more leading brands look to us to provide them with their market insights, not just in the UK but now on a global basis.

“Based on demand from our customers, we are delighted to announce that we are now launching Kids Insights in Germany, France, Spain and Italy, where we will be providing organisations with access to the most comprehensive and dynamic market intelligence on kids, tweens and teens in real-time.

“I am also very happy to welcome Tim, Penny and Martin to The Insights People team as we continue to look for more talented people to join our research and tech teams to aid our global expansion.”

To support this growth, Penny Wolfe has joined the firm’s global headquarters in Manchester as office manager.  

The Insights People is a market research and insight specialist that launched in Manchester in 2016. Existing clients include BBC, Disney, Hasbro and SEGA.

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