Subscribe to the daily newsletter.

BGFG acquires

Manchester digital publisher By Gamers for Gamers (BGFG), which specialises in the tech, gaming and lifestyle sectors, has acquired

The site, as the name implies, is “a premier online resource dedicated to in-depth binocular reviews, comparisons, and guides.”

The latest acquisition marks a milestone, said BGFG, as it ventures beyond its traditional gaming base into the outdoor and nature exploration niche with the aim of “diversifying its content offerings and reinforcing its commitment to providing high-quality, informative content to its audience.”

Founded in September 2008, has established itself as a trusted authority in the binoculars market, offering comprehensive reviews, technical insights, and buying guides to help enthusiasts and professionals alike make informed decisions. From birdwatching and stargazing to sports and travel, promises to cover a wide range of interests within the binocular-requiring sphere, ensuring every reader finds the information they need.

“We are excited to welcome into the BGFG family,” said William Blears, CSO of BGFG. “This acquisition aligns with our mission to enrich our content spectrum and engage with audiences in new and meaningful ways. BestBinocularsReviews stands out for its dedication to quality, depth of knowledge, and community engagement, making it an ideal fit for BGFG.”

Under BGFG’s leadership, will continue to operate with editorial independence, maintaining its commitment to unbiased, expert reviews while benefiting from BGFG’s resources, audience reach, and digital expertise. The partnership promises to enhance the site’s user experience, expand its content offerings, and foster growth in both its reader base and commercial opportunities.

“Joining BGFG represents a fantastic opportunity for to accelerate its growth and reach a wider audience,” said Jason Whitehead, founder of “With BGFG’s expertise in digital media and a shared vision for delivering exceptional content, we are poised for an exciting new chapter that will benefit our readers and partners alike.”

Related News