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Agency handed internal comms brief by DFS


DFS has handed an internal comms brief to employee engagement specialists Synergy Creative.

Doncaster-headquartered DFS, Britain’s biggest sofa retailer, has tasked Synergy with communicating its transformation programme to staff across the company.

The programme will see Synergy engage with over 5,000 employees across the DFS group, including DFS, Dwell, Sofa Workshop and Sofology.

Lee McNamara, group head of internal communications and engagement at DFS, said: “How our customers are shopping with us is changing, so we’re evolving with them. A huge part of that success will be in continuing to deliver an exceptional customer experience, driven by our people.

“We were looking for a partner who could support us fully through this transformation and Synergy Creative showed an excellent level of understanding and expertise in change communications. We’re excited to be working with them on this and sharing our big ambitions with our people.”

Gary Walder, Account Director at Synergy Creative, said: “We’re thrilled to be working with DFS. It’s a brilliant brand and household name and we can’t wait to get stuck in.”

DFS reported revenues of £870m for the year to July 2018, with pre-tax profits of £25.8m.

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