Doncaster furniture retailer, DFS, has signed a 3 year deal with the British Olympic Associaiton, to be its “official homeware partner.”
“We were privileged to have benefitted from a fantastic and productive partnership with DFS through to Rio 2016 and it is therefore with great excitement that we can confirm the continued relationship up to and including Tokyo 2020,” said Bill Sweeney, chief executive of the BOA.
“We will be working in collaboration with DFS to utilise the ever evolving digital landscape, whilst engaging the nation through inspirational athletes and their pursuit of representing Team GB.”
