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DFS signs 3 year deal with TeamGB


Doncaster furniture retailer, DFS, has signed a 3 year deal with the British Olympic Associaiton, to be its “official homeware partner.”

“We were privileged to have benefitted from a fantastic and productive partnership with DFS through to Rio 2016 and it is therefore with great excitement that we can confirm the continued relationship up to and including Tokyo 2020,” said Bill Sweeney, chief executive of the BOA.

“We will be working in collaboration with DFS to utilise the ever evolving digital landscape, whilst engaging the nation through inspirational athletes and their pursuit of representing Team GB.”

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The brand has been promoting its support of TeamGB during the Winter Olympics, with TheCoolDown, a series of videos showing athletes using its products.


“At Rio 2016, Team GB inspired a nation with their commitment, endeavour and excellence. We hope the support of everyone at DFS can help Team GB reach the same heights at PyeongChang 2018 and Tokyo 2020,” added Ian Filby, chief executive of DFS.

“It’s always that little bit harder to compete away from familiar surroundings, but together with Team GB we’ll be working to help our athletes enjoy a bit of comfort and find a home away from home.”

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