Yorkshire insurance broker W Denis has entered into a new digital partnership with Premier League Leeds United.
The deal comes as W Denis, which is headquartered in Leeds, expands its London operation and invests in new offices in both Halifax and Manchester. It also plans further expansion into Europe following the success of its first EU office in Vilnius, Lithuania.
As a digital club partner, the W Denis name will be displayed on LED and big screen advertising at Elland Road, where Leeds United registered a 2-1 win over Wolverhampton Wanderers in their opening home game on Saturday.
Daniel Moss, marketing director at W Denis, said: “Agreeing a digital partnership deal with Leeds United is the right fit for W Denis at a time when the company is expanding, including opening offices across the UK and Europe. Leeds United are known throughout the football world and while W Denis is established as a major independent broker in the UK insurance market, we pride ourselves on delivering technical insurance and risk management services to businesses across the globe – operating throughout Europe, the Americas, Africa, the Far East and Australasia.”
W Denis will celebrate its 60th anniversary in 2023. It established its EU subsidiary in 2020 and now plans to expand throughout the EU and wider EEA.
