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Boost Drinks extends Leeds United deal


Boost Drinks has signed a 3 year extension to its sponsorship deal with Leeds United.

As the club’s first Gold Tier Partner, the Leeds-based drinks brand will also support the club’s FIFA esports team.

As part of the deal, Boost will have increased stadium branding extending across the West Stand, Player Tunnel and 3 external banners. In addition it will have digital stadium branding and social media activations.

Through its position as an official e-Premier League partner, it will be the shirt sponsor for all club playoffs and grand-finals of the online FIFA gaming tournament, organised by the Premier League.

“We’re delighted to amplify our partnership with Leeds United FC ready for the 22/23 season,” said Adrian Hipkiss, Marketing, and International Business Director at Boost Drinks.

“Last season’s partnership was incredibly successful, we have driven brilliant launches, activations, and experiences. As two passionate and ambitious brands, the close alignment of our values has enabled us to work hand in hand, to build a fantastic relationship with one another. It’s been a pleasure witnessing the Boost brand go from strength-to-strength, and we are confident that our work with the club will help elevate our brand health further.”

Boost will employ marketing activity on match days, such as product sampling, plus Boost fridges located in 4 of the official Leeds United retail stores.

“We are delighted to grow and extend our partnership with Boost Drinks. Over the past three years we have worked closely with the brand to help create some fantastic digital content and to help raise awareness of the Boost brand globally through the Premier League platform that we are able to provide our partners. We look forward to working with the team at Boost,” added Paul Bell, Executive Director of Leeds United.

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