Shoot The Moon behind Aqua Pura’s ‘Hydration for the Nation’ campaign 

Alistair Hardaker's picture
by Alistair Hardaker
Aqua Pura

Manchester agency Shoot the Moon has revealed a campaign for British water-brand Aqua Pura. 

The ‘Hydration for the Nation’ TV commercial and campaign is designed to encourage healthy hydration in families. A 30-second ad began airing this month on Channel 4 and Sky, and runs across OOH, digital and social. 

The ad spot was filmed by Manchester TV and film production company Chief Productions.

Alongside the campaign, the brand has revealed a new website design complete with a ‘hydration calculator’, designed by Shoot the Moon’s sister agency, JGM.

Carys Delve, Brand Manager at Aqua Pura, said of the campaign: “ From the get-go, the team have been amazing to work with throughout the whole creative process. They’ve delivered a campaign which is not only special, but enables us to reach a wider audience and meets our objectives.”

Karen James, Commercial Director at Chief Productions, added: “This was a real joy of a job – to help create a beautiful and uplifting film, capturing all the important elements of the Aqua Pura brand in authentic moments.”

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