UKAEG supports creative industry’s international ambitions with Global Reach sponsorship and chance to secure free Cannes Lions passes

Charlie Spargo's picture
by Charlie Spargo
UKAEG, Cannes Lions

The UK Advertising Exports Group (UKAEG) has come on-board as Associate Sponsor of Prolific North’s ambitious Global Reach 2021 Report, as it releases 150 year-long Cannes Lions membership passes which ambitious creative businesses can apply for.

The not-for-profit, which champions the UK advertising industry on an international stage, is supporting the vital Global Reach initiative, which is investigating the global performance of the North of England’s creative, marketing, tech and media companies.

Alongside this, they've launched a new opportunity around Cannes Lions - the largest gathering for creative marketers starting in a virtual format on Monday (June 21st) - in order to get behind UK advertising and marketing companies looking internationally.

In association with the DIT and Advertising Association they are offering the chance for 150 companies from all around the country to join UKAEG in the Lions Live global community.

The passes provide free access to Cannes Lions Live which runs until June 25th and Lions Live in October, plus networking and training programmes, members-only events and more.

The UKAEG is also launching the free-to-attend UK House, part of the ‘GREAT’ brand marketing campaign, following recent success at SXSW. An online venue which will open and run networking and lead generation events for six months starting from July 8th, UK House will celebrate the very best of UK creativity recognised at Cannes Lions.

The event will be headlined by UK winners from this year’s Festival and feature British companies with something to offer global buyers in attendance.

The UK’s ad sector is forecast to see the fastest growth of any market worldwide post-recovery. Ad spend is expected to grow 15.2% this year to £27 billion - and the contribution of the North of England itself will be revealed in Global Reach, which builds on research conducted in 2013.

The previous Global Reach report looked at the same sectors and found 250 global companies, employing over 18,000, in the North of England. In the meantime the region has seen huge and enviable growth across these industries, which the 2021 report is set to record.

Conducted in association with the School of Digital Arts, it will be accompanied by a range of launch events and a dedicated summit, hosted in Manchester, featuring a range of expert guest speakers.

In association with a range of supporting organisations that promote the global interests of the creative and digital sectors - including UKAEG - the report will focus on companies with a presence in the North and an overseas operation, or those owned by companies with operations outside of the UK.

Opportunities to learn more about and support Global Reach - and get behind the creative and digital sector in the North - remain open, so click here to find out more.

Aisling Conlon, Marketing Manager at UKAEG, said: “UK advertising has a pre-eminent reputation for creative excellence that is sought after the world over and we are delighted to support Prolific North in its drive to put the North into a global context.

“At UKAEG we are supporting the global growth of the wider advertising sector across the UK by providing more British businesses than ever with access to the Oscars of our industry - The Cannes Lions Festival of Creativity. The programme of events UKAEG has planned alongside Cannes Lions Live, will showcase UK advertising and creativity to existing and potential clients across the globe and I urge export-oriented businesses to get involved.”

To learn more about the Cannes Lions free passes and UK House, and register your interest in the opportunities, click here.

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